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Why Testing Your Marketing Over Time Is Vital

Why Testing Your Marketing Over Time Is Vital

Why Testing Your Marketing Over Time Is Vital Pro cyclist Fabio Jakobsen recently ran a ‘spot the difference’ competition on his Instagram. Well, spot ten differences, actually. He’s a happy bunny as he’s got ten new teeth. The others were...
Start With Why

Start With Why

Start With Why This is all about confirmation bias. Not the s*xiest of subjects, but an important one. Confirmation bias is when you find information that supports, rather than rejects, your preconceptions about something. Let’s say you want to lose weight but...
Style Over Substance In Your Marketing

Style Over Substance In Your Marketing

Style Over Substance In Your Marketing Man, there’s a lot of reality TV cr*p out there at the moment. I remember when it all began. When Channel 4 launched Big Brother. I was at ITV and, although it was novelty at first, the viewing figures soon showed us there...
Today’s Reward Is Tomorrow’s Entitlement

Today’s Reward Is Tomorrow’s Entitlement

Today’s Reward Is Tomorrow’s Entitlement This one’s mainly for service-based business owners. You want to go the extra mile for clients. I get that. But I wouldn’t advise running an extra marathon…. Because today’s reward is tomorrow’s entitlement. If...
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