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If You’re Telling, You’re Not Selling

If You’re Telling, You’re Not Selling

If You’re Telling, You’re Not Selling I’m a fan of the Whoop strap. Sounds a bit kinky but it’s not, I assure you.  It’s a wearable health tracker that gives you info on calorie burn, recovery rate and sleep quality.  They first marketed to me via an ad, then ad...
Questions To Close a Sale

Questions To Close a Sale

Questions To Close a Sale Emily was on another client content visit to London and bumped into Jimmy Carr, as you do. They were both queueing for food and she asked him what he was having. That’s how they got talking. She asked the question. Some of us maybe wouldn’t...
Systemising Your Marketing Beats Ad Hoc

Systemising Your Marketing Beats Ad Hoc

Systemising Your Marketing Beats Ad Hoc Boy, did I get my arse handed to me recently. I was with my coach at a conference in Manchester. He’s direct (my daughters call him “the shouty sweary man”) and he’s all about accountability. He recommends daily journalling to...
Marketing For Lazy People

Marketing For Lazy People

Marketing For Lazy People No, I don’t mean being lazy about your marketing. As if! I mean making sure your marketing can be understood and actioned by lazy people. Because most of us are lazy. It’s not meant to be an insult. Technology has made so many things so easy,...
Making the Leap With Your Marketing

Making the Leap With Your Marketing

Making the Leap With Your Marketing 100km is a fair old distance. I found that out when I cycled it recently. My wife had signed up for the Rapha Women’s 100 and somehow roped me in too. All for a good cause, promoting and celebrating trailblazing women in cycling....
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