3 Tips to Turn Boring Topics Into Engaging Content!
We come across this a lot. Businesses who aren’t necessarily in the most rock’n’roll industry in the world but still need to do well online.
And why wouldn’t they? That’s where their target audience is, regardless of their industry. I guarantee it.
But what if you are a bit boring?
Quite simply, you’re not. No matter what you think, you have a target audience that is interested in what you’ve got. Plus, there are ways to make even the most yawn-worthy subjects engaging.
Not that you’re yawn-worthy, just to clarify!
So, even if you are worried about not having the most exciting content, here are some ways to ensure you do…
Tip 1 – Always make it about your customer.
Whatever you are talking about, it is important that it’s relevant/ helpful/ important or entertaining for your customer. Because why else would they read it?
The good thing about this is, you can go with a variety of angles!
The relatability angle – What’s a problem that has affected you as a business owner and how can you solve it for them?
An informative angle – Can you give them a shareable tip for free? Bring a relevant article to their attention? Provide something of benefit to them that either you’ve created, or is relevant to what you do?
The inspiring angle – Something that makes them think, YES! This company is cool. This company has made me feel pumped for the day!
Tip 2 – Stay up-to-date with the world.
Things are changing all the time, both generally in the world and specifically in your industry.
Let your audience know about it and how it’s good for them. Perhaps a grant is available that’s relevant to the work you do? Or you’re doing something special for a national day that they can get involved in? Or something is trending online that you can put your own spin on?
This is content practically hand-delivered to you, you may as well take advantage!
Tip 3 – Don’t be afraid to be out there!
Allow your voice and personality to come through with your content. You are what makes your business different from anyone else, leverage that.
As long as you can make it relevant, don’t be afraid to share a quote, meme, photo of your dog walk, a line from a book you’re reading. You’re not a robot and pushing your business all the time sucks. No one wants that.
As long as it provides value for your reader, either through information, education, or entertainment, you’ve nailed it.
If you’d like to know how to get awesome and engaging out to your audience, book a Discovery Call with us today.
Take care and Stay Hungry.
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