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UK social media statistics 2019

by | Mar 22, 2019

So, we’re three months into 2019 already. It only seems like yesterday, we were all debating the best Christmas tune – it’s Fairytale of New York, obviously!

Here at Codebreak, we’ve been launching lots of new clients on social media and naturally we have to keep up to date with how the landscape is changing. What worked on Facebook six months ago might not work as well now.

We’re always investing in learning. If you can’t lead by example, you’re in the wrong business.

Social in the UK

According to the Digital 2019 report, 67% of the UK are active social media users. 58% of the UK are active MOBILE social users. Adieu, desktop!

Which is why, when it comes to social media and website content, Codebreak always thinks mobile first. The size of font you are using, if you want online forms filling in… so much needs to be considered.

It is estimated 72.6% of global internet users will be mobile only by 2025.

Facebook

In terms of reach, Facebook is your best. Your company’s adverts now have the potential to reach an advertising audience of 40 million in the UK! But, as we’re always saying, it’s the depth of user data not just the volume. So, you won’t waste money advertising to people who are unlikely to buy off you.

Facebook will be integrating the messaging parts of their platforms – Messenger, Instagram and WhatsApp. That’s the recently announced biggie. With fewer and fewer people wanting to use the phone to talk, expect this way of enquiring to increase.

How sad, you might be thinking. But we have to put our business hats on and follow the numbers.

Social media

Instagram

There are now 24 million Instagram users in the UK. It has been cool for consumers for a long time, with its filters, Stories and Boomerang.

But it’s not all just about trend tools. Instagram is a great platform for businesses to show off their products. It’s getting older too, so don’t think it’s just for the kids. Even Andy uses Instagram, and he can remember Live Aid.

72% of Instagram users have bought a product they saw on the platform and 80% of users follow at least one business.

LinkedIn

Linky Dink has re-emerged as a top social platform for professionals since Microsoft bought it for $26 billion. They reported a 33% increase in revenue in Q1 of 2019, so businesses are spending, believe me. In the UK alone, there is an audience of 270 million users that can be reached.

Even more tellingly, 94% of B2B marketers use LinkedIn as part of their content strategy. So, if you’re a professional and aren’t using LinkedIn yet, 2019 is certainly the year to get started.

If you need any help getting your business started on social media or with making more of an impact – we’d love to help you out!

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Tel: 01743 491356

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