Market Your Business With Real Goals in Mind
Seriously, are you? Reaching your goals can be challenging, especially if you don’t know what they are. Sometimes we think we know what our goals are, but when we get to it, we want something else entirely.
This happens a lot when people set marketing goals and it stunts their growth. Today, I want to go over the importance of goal setting with your marketing and how to know what you actually want.
Where to shoot?
Frustrating isn’t it? When your marketing agency sends you a monthly report full of information and to be blunt, it means nothing to you.
And worse still, you’re no closer to knowing if you’re achieving what you original set out for.
Whose fault is that? Have you explicitly told your agency your goals? Do they know what success looks like for you?
If the answer is yes, then chances are you’re working with the wrong agency.
If the answer is no, then I would suggest you need to look at your goal setting.
When I have a discovery call with a prospect, I make sure I take the time to find out what they want from their business.
Never has the answer been “32,000 extra impressions from my digital presence”.
Some of the most recent answers have included paying off their mortgage early, having more time to spend with their family and getting their business to a sellable position.
How to score!
Usually, when I chat to business owners, they start off by saying they want more enquiries, or they want more sales.
Then when we get to the nitty-gritty of it, it turns out they want better quality enquiries, or they want sales with better margins.
And then when I dig deeper it turns out they’re working 14-hour days and they just want to spend time with their kids.
Do you see the difference?
We start off with a relatively loose business goal and after a chat, I find out the real transformation that they’re looking for.
Once I know that, I can gauge if the work our team does contributes to that real goal. Not the initial business goal that they thought they had to say.
Then when we have our monthly catchups with our clients, it’s much easier for me to gauge if we are progressing towards the client’s wants and needs.
And then things like reach, impressions, clicks, conversions and return on ad spend actually mean something.
Time for your victory dance!
I can say to that client we’ve reached more appropriate people, generated better margin conversions, creating you better profits and therefore it’s taken you less time to make more money and you can now spend more time with your kids.
Make sure you’re telling your marketing agency your true goals. What is your why?
Did you know that people that write down their goals are 80% more likely to achieve them?
It changes the dialogue, it changes the process and ultimately it gives you a better chance of getting what you want.
Want to discuss your goals? The real ones? Book a Discovery Call with me. I’d love to help you achieve them.
Keep kicking and Stay Hungry!
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