That Marketing Method Won’t Stick!
Every business owner has the same dilemma. You’ve got a great product or service. Why wouldn’t everyone want it?
More to the point, why would you want to risk being too niche with your marketing and missing out on potential buyers?
Well, to be blunt, it’s because it’s bullshit. I’m about to teach you the outline of a technique that is 100% the correct approach to your targeting.
It starts with your low hanging…fruit…
You may have heard many self-proclaimed gurus refer to “low hanging fruit”. Others call it “avoiding throwing as much shit at the wall as you can and seeing what sticks”.
Totally your preference on this one.
In simple terms, they mean playing the odds. Remove the idea of thinking about all the possible people that might buy from you (as attractive a thought as that is), and instead start thinking about the people MOST likely to buy from you.
You see the difference? One is vanity and getting excited about the maximum potential of what you do. The other is sanity and helping the people screaming for your help.
Play to your fruit grabbers!Play to your fruit grabbers!
Think about who those people with their hands up are. How old are they? What are they interested in? Where do they live? Where do they shop? What do they watch? Build a detailed profile of that likely customer and then deploy your marketing on the platforms most like to reach them.
This “low hanging fruit” technique will mean more clicks, more conversions, and ultimately more purchases. And better yet, it’ll cost you less per customer acquisition because you’ve played those odds!
Get it? Play the odds and target the people most likely to buy from you. That’s marketing at its finest.
The pear-fect marketing strategy
This strategy allows you to do the following:
– Change your mindset to thinking about the people most likely to buy from you.
– Draw up a profile of exactly what that person looks like and where they can be found.
– Market to those people using the platforms most likely to reach them.
Follow these steps and watch your prospect list grow! Sound ap-peel-ing? I’ll stop with the fruit puns now.
If you would like a deep dive into your business targeting, squeeze the day (couldn’t help it) and book a Discovery Call with me. I’d love to chat to you.
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