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The Fortune’s in the Follow-up

The Fortune’s in the Follow-up

The Fortune’s in the Follow-up I want to quickly share with you some crucial info when it comes to lead generation. All marketers seem be talking about “lead gen” like it’s a new thing. But something I see and hear every day on social media is business owners moaning...
Wasting Money as an Event Exhibitor

Wasting Money as an Event Exhibitor

Wasting Money as an Event Exhibitor No one likes wasting money, but I see it all the time. Here’s a recent example. Me and Joel went to an awesome conference this week. We got to hear from the likes of Dave Fishwick (The Bank of Dave – awesome film), so...
Does your Marketing make you a Hero or Victim?

Does your Marketing make you a Hero or Victim?

Does your Marketing make you a Hero or Victim? Welcome to another quick blog about getting more customers through better marketing and better thinking. I love my dogs. If you read my stuff, you’ll know that my dogs (and my giant cats) are a big part of my life....
How To Attract Superfans

How To Attract Superfans

How To Attract Superfans Welcome to another quick blog about getting more customers through better marketing and better thinking. I’m a distinctly average swimmer. I can do a few lengths in the pool then I need a lie-down. No matter how many times I watched...
The Times They Are A-Changin’

The Times They Are A-Changin’

The Times They Are A-Changin’ Welcome to another quick blog about getting more customers through better marketing and better thinking. I love a bit of cycling. I love watching it too. Unfortunately, crashes come with the territory. The other day, one pro cyclist...