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Be a Leading Light for your Followers

by | Oct 18, 2021

You know you work hard.

You know you work smart.

You know the product or service you offer helps solve a problem for your prospects.

The problem is, they don’t know.

And worse still, you’ve no idea how to let them know.

I’m filming this video in Cornwall. Just round the corner from Tintagel, the supposed birthplace of King Arthur.

I’m sure you’ll have heard of Arthur’s sword, Excalibur. It was said to wield ‘more light than 30 torches’.

Now, of course, this was a metaphor. Arthur was a beacon of hope (light) for his followers and a stark warning for his enemies.

He made himself visible. So visible that 1300 years later, people still talk about him. He’s become a legend.

Historians aren’t even sure he is real, but the message and the visibility is so strong that the story holds true.

Imagine being that visible!

You can be. King Arthur didn’t have Instagram or Facebook, a website or television. If he was real, everything was recorded by word of mouth and the occasional scribe writing it down.

His legend is so strong because of the clarity, the visuals, the symbolism. A hero that rose after the Romans had left the British Isles and brought justice, chivalry and peace to a broken Britain.

You can be the King Arthur of your industry.

And it’s easier than you think.

Business owners often forget about the importance of visibility and positioning.

In the marketing world there is such an obsession with social media engagement and clicks, that many businesses overlook the fundamentals.

If you’re not seen as a market leader, a thought leader, and an expert, why on earth would anyone want to buy from you?

Think about the big hitters… Apple, Dyson, Nike, PWC, Sharpie etc. They’re all seen as leaders of their industries. It isn’t just about generating lots of engagement and lots of clicks.

How did they get themselves there?

Take Nike, a relatively young company. They were founded in 1964. By 1980, they had a 50% market share of the US athletic shoe market.

In 1976 they hired John Brown and Partners to create them an advert called ‘There Is No Finish Line’. And the unusual thing about their advert was it didn’t feature a single Nike product.

The advert was purely about positioning. The company went from a relative nobody, to one of the most trusted brands in America.

You don’t become the market leader by working hard and having the marketplace decide. You tell them!

If your content, your marketing, your behaviour, and your messaging doesn’t say “market leader”, then you’ll never make the grade.

Want to be a beacon for your followers?

Let’s chat. Book a Discovery Call with Codebreak and you’ll come away with a FREE strategy and a clear vision of how you’re going to pull the sword from the stone.

Codebreak - Stay Hungry - Direct Response Marketing

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Andy and Joel, co-founders of Codebreak