The One Thing That Will Boost Your Marketing
I was chatting to a friend of mine last year. He runs the sort of business other business owners envy… a loyal list of clients, happy staff, a great premises. On the face of it, an absolute gold mine.
It was only when the conversation got a bit deeper, I realised he wasn’t too pleased. He felt like a big fish in a small pond. Locally he was a big player and word of mouth had served him well. But when it came down to it, he wanted to leave a legacy. He wanted to make a dent. And that meant acquiring work far beyond his locality.
The problem was that his entire marketing approach was built around referrals, word of mouth and local networking. The business, although successful, had never put anything in place for growth beyond their region.
I asked him, “What’s the one thing you’d do to improve your business right now?”.
His response was interesting. “I’d find a way to put a system in place to acquire business similar to our best clients now but from all over the country”.
I looked at him. He looked at me. And I said, “What if I told you that a business like yours could have that up and running within a month?”.
He didn’t believe me. The concept was so alien to him that he was sure it was something that would take years to build. Like many business owners, because they’d never seen it done, it felt beyond their reach.
I talked him through what needed to be in place, the kind of budgets required and how his business was perfectly positioned for it. Fast-forward a couple of months and his business is picking up leads all over the UK.
Now, if you’re anything like this guy, you will at least have a hunch on what your business needs to get to the next level.
What is the one thing you need to do?
I’m not expecting you to know the technicalities, or a deep knowledge of the platforms and software needed. I want you to reach for that hunch. What is the fundamental thing your business needs?
It could be:
– More leads that look like your best customers
– Expanding your reach to a national or international scale
– Extracting more income from your existing customers
– Faster conversion of leads
– More reviews to provide reassurance to new prospects
– Case studies to include with your tenders
The list goes on.
Every hunch on that list will require some level of marketing. If your marketing isn’t right, it will be detrimental to those ambitions.
You should be talking to your marketing department or agency about your ambitions. Their work should feed into those goals.
Marketing should not be a standalone operation. It should directly work towards your business goals.
What is the one thing you know will improve your business and does your marketing feed into that requirement?
Not sure. Apply for a Discovery Call with myself or Andy today. We can talk through your ambitions and exactly how your marketing can push towards them.
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- Your business goals -
- Your ideal customer and their value -
- Your budgets -
- Your competitors -
- Whether we're a good fit for each other -
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