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Case Study – Web Design

Based On The First Three Months’ Work

Web Design Enquiries


Conversion Rate

Revenue Generated

Codebreak was asked to generate enquiries for a London-based marketing agency’s web design department. Their goal was to win two additional websites per month.

The majority of the client’s work was the result of networking and PR. The fruits of this labour were branding projects and social media content creation… not web design.

The client wanted more web design work and decided to outsource the responsibility to a thrid party. Pay Per Click was not their specialism, plus they did not want their focus to detract from looking after their numerous clients.

A 12-month digital advertising retainer was agreed, with an initial three month deal put in place for us to use the results as this case study.

Everything in this case study is based on the first three months’ work.

The Challenge

Codebreak was tasked with driving enquiries via lead generation ads, landing pages and the client’s own website.

The client had the team and processes in place to deal with enquiries efficiently. The responsibility to convert enquiries into business was the client’s.

The target was high-intent decision-makers in the UK health & wellness sector.

The Plan

The plan was to test & measure Facebook Ads and Google Search, backed up by retargeting.

The suggested testing ad budget for the first three months was £1,000 per month.

A new website client was worth, on average, £4,500. Their goal was two new websites per month, hence our suggestion of a £1,000 budget for a £9,000 target.

Multiple ad campaigns were designed and written, targeting five demographic groups within the target audience.

Two landing pages were fully designed and written by Codebreak. FastPages was the preferred platform plus Crazy Egg for optimization.

The hook for prospects was the offer of free premium hosting for the first year.

Fast forward to today…

– Three websites per month being booked

– Conversations happening every week with prospects not quite ready

– Codebreak now looking after the client’s email marketing funnel (ActiveCampaign) to nurture these prospects

– Adverts continually being monitored and refined daily

– Facebook and Google Display Ads retargeting people who have visited the landing pages / website page but not enquired

– Open comms via WhatsApp/Email/Phone plus monthly Zoom planning sessions

– £13,500k per month in additional revenue for a £3k per month total outlay 

Joel from Codebreak presenting
Ella Melrose Interiors Webite
Andy Rao and Joel Stone
Search marketing meeting
Codebreak Digital Marketing
Copywriting services

Who we work with

Our purpose

To help people and have fun

Call: 01743 491356

Email: hello@codebreak.co.uk

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