Why Is Branding So Important?

Why Is Branding So Important?

First impressions are important, we all know that. That could be you walking into a room for a meeting. But, more than likely these days, the first impression of your company will be your online and offline branding. Website, social, leaflets, press ads, whatever....
What’s gone wrong at Weight Watchers?

What’s gone wrong at Weight Watchers?

Rebranding is a brave and fun way to freshen up your company’s image, if it’s done correctly. It’s also an incredibly risky move, if you’re a renowned brand. Which was the case with Weight Watchers recent rebranding experience. What’s in a name? Adopting WW as a name...
Getting your print right

Getting your print right

Are you getting your print produced at the right quality, at the right price? For years I’ve been telling clients there is a great opportunity with print. We send out a printed newsletter ourselves. It resonates. Why? Because so many companies are concentrating so...