What’s gone wrong at Weight Watchers?

What’s gone wrong at Weight Watchers?

Rebranding is a brave and fun way to freshen up your company’s image, if it’s done correctly. It’s also an incredibly risky move, if you’re a renowned brand. Which was the case with Weight Watchers recent rebranding experience. What’s in a name? Adopting WW as a name...
Getting your print right

Getting your print right

Are you getting your print produced at the right quality, at the right price? For years I’ve been telling clients there is a great opportunity with print. We send out a printed newsletter ourselves. It resonates. Why? Because so many companies are concentrating so...