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Check Yourself Before You Wreck Yourself!

by | Apr 2, 2020

We all know what’s going on right now. It’s affecting everyone and we want to help however we can.

That’s why, today, I’m going to be talking about sorting out your processes and systems.

Stay with me…

Plenty of businesses are going through this at the moment.

You’ve got managers, business owners, directors, whatever they might be, sitting working from home, analysing the business with a fine tooth comb.

Everyone is looking at where they can make savings, optimise areas, get on top of tasks and make sure everything is systemized and streamlined. We’re in the same boat.

I understand the issues people are going through.

Not only have you got to look at cutting costs, to make things quicker, you’ve probably got less team members to do it with. All of these things are building up and to top it all off, you’ve
got all the pressures of the outside world right now.

It’s not all bad though…

With all these things going on with COVID-19, the government announcements every day and the fact that you can’t run your business how you normally would, it’s a great time to be looking at those systems, looking at those processes and looking at, on the other side of this, how you can make your business more efficient.

That might be your marketing. It could be how you approach your website, it might be how you approach any other system or process in your business.

Something that I’ve read recently that’s really helped is The Checklist Manifesto.

Cope with COVID-19 without rocking in a corner? Check!

This is an awesome book that’s about how any system or process you have, or anything that you need to achieve, if you’ve got a checklist that takes you through it step by step, the chances of achieving that thing are much more likely.

Some of the examples from the book are jet fighters, pilots or big chain restaurant owners. If there’s a tick list that they have to follow to ensure the process is done properly, the chances of that process being done the right way, dramatically increases.

Equally, the more you follow that process in that order, the quicker, and more efficient, you become.

How to check off your marketing…

If you think about that from a marketing perspective, in terms of what we do, it might be launching a new website and steps that we have to go through to get that to happen.

Or, in the case of one of our clients, they might want to launch a new campaign to advertise their holiday homes and they need to tell us what they want to achieve, the budget they have, how they will communicate with us and monitor the success of that campaign. If you have a checklist for the entire process, nothing gets missed and everything is completed properly.

Checklists? Check!

So, that’s my tip for today. If you use checklists in the right way, they can be a super efficient way of streamlining your processes and your systems.

Do check out The Checklist Manifesto, it’s a great book and I’d highly recommend it.

If you want to catch me for a free 20 minute call, we’re offering that to help businesses through this difficult time.

It might be to talk about Zoom calls, checklists, remote working or Facebook Workplace. Anything you need, I’m happy to have a chat with you completely free of charge.

Take care and check-in if you need anything.

Codebreak Marketing Assistant Emily

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