The Top Trick for Client Retention
Let’s talk client retention and how to play the long game.
Being a business owner, it’s easy to fall victim to the first meeting magic with customers. Excitement is flying high, it’s all new and interesting. But giving up too much too soon could mean you lose more business than you gain.
Be the business people commit to
I get it, it’s going well. You’ve formed a connection; something is definitely going to come of this. It doesn’t matter if this is your first meeting, give into the excitement, and just go for it, right?
Stop putting everything out on the first date! We’re in this for the long game. You want to be the kind of business people tell their family about….
Your business is more than a one-time thing
When it comes to bringing on new business, it can be very tempting to give away all your tips and tricks to seal the deal. The meeting is going well, the potential client seems excited and before you know it, you’ve given up the goods. Nothing new to offer. They’ve seen it all.
Sure, you have to give them something, but not everything. What you know has taken years, graft, and fine-tuning to be able to implement, they don’t need a fast pass to your knowledge, no matter how much they’re paying you.
How do you keep potential clients interested?
Quite simply by putting value on your knowledge. What you think is simple, may be something they’ve never thought of. I guarantee you’re taking your expertise for granted because it comes as second nature to you, but they won’t be.
This is something we come across quite often. To us, social media is second nature, from algorithms, to content to Facebook ads. We eat, sleep and breathe them, but most business owners don’t have a clue. Which is fine. It’s not their job to, it’s ours.
The same applies to you and your industry. You’ll know what’s going on, but your client doesn’t. That’s why they’ve come to you in the first place.
Have a plan in place to get that call back
To keep yourself from getting whisked up in the moment, create a plan for each client you’re servicing. Start with what their end goal is and work backwards, providing enough at each interval to do an awesome job, but keeping enough in your back pocket that you can always provide extra.
This works across all industries. Whether you’re selling a service or a product. Always drip feed your expertise or have something else you could offer.
Your business took time to build and will require time to benefit from.
That’s all from me now, as it is our first date after all.
If you’d like to know more on how you can market your skills and retain clients, book a Discovery Call with us today. It’s a date.
Emily will be in touch within one working day
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