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Confidence Follows Competence

by | Jul 11, 2022

Hello and welcome to another episode of Stay Hungry. Getting more customers for small business owners more easily.

You can have the best business in the world but if you haven’t got the mindset to drive it all, you’ll struggle to fulfil your potential.

Here’s the key message – Confidence follows competence.

You gotta lift the weights, you gotta do the reps.

If you don’t put the work in, no shit you won’t feel confident.

If you’re not confident about that presentation you’ve got to make, is it because you haven’t practiced enough? You haven’t drilled it over and over again?

Joel and I did a brand new webinar the other week. There were still a few nerves but not many because we’d written a tonne of notes, rehearsed the hell out of it and done technical checks till we were blue in the face.

So if there’s an aspect of your business where you need to feel more confident, consider devoting more time to its learning and repetition.

Repetition is the key to mastery. And when you’ve mastered something, the confidence will be there. Not loud, in-your-face confidence – those are mostly the people who aren’t confident, believe it or not – but cool, calm and collected confidence.

That’s why “hacks” bother me; they’re shortcuts, right? Meaning, you don’t do the reps. So even if you get the result you want, the knowledge and therefore the confidence won’t be there.

Food for thought.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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