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Why Your Customer Avatar Matters

by | Jun 11, 2021

We see it all the time. Business owners trying to please everyone, trying to sell to everyone. 

By trying to appeal to everyone, you’ll appeal to no one. 

And worse still, if you don’t know who you’re marketing to, your marketing will never work.

That’s why understanding your customer avatar (AKA buyer persona) is crucial for growing your business.

Building Your Customer Avatar

To help build this picture, there are five questions you must always ask yourself:

1. Who do you want to work with?

2. Who is your product or service for?

3. What are their interests?

4. What are their personal circumstances?

5. What brands do they engage with?

Knowing this will help focus your message, target them with ads and enable you to write copy that resonates with your audience.

Once you niche down who makes up your audience, you’ll truly understand why your ideal client, wants to buy your product or service.

You’ll understand their behaviour, how to reach them, how to solve their problems and ultimately how to get them to buy from you.

What does this mean though?

Truly knowing your audience, will allow you to:

Meet your audiences needs more precisely
Retain your customers (by providing specific products or services based on specific needs, your customers are likely to remain loyal to you
Identify those most likely to buy from you (avoiding unnecessary advertising)
And most importantly, acquire new customers profitably

The list is endless.

So, ready to get your target audience nailed? Book a FREE Discovery Call with Andy or Joel, your opportunity to get a marketing strategy sorted on a free call with experienced marketers.

Catch you again.

And remember, Stay Hungry.

Codebreak - Stay Hungry - Direct Response Marketing

Book your free Discovery Call

What's a Discovery Call?

This is a call where you tell us about your business goals and we see what Codebreak can do to help.

We'll discuss what's been working well for you when it comes to getting more customers, and what hasn't cut the mustard. How happy you are with your current marketing, who your ideal customer is.... An informal but productive chat about growing, protecting and scaling your business.

It is genuinely a discovery call rather than a mislabelled sales pitch.

If there's a match between what you want and what Codebreak can provide, we'll give you some options.

Codebreak
Search marketing meeting
Codebreak Digital Marketing
Copywriting services

Who we work with

Our purpose

To help people and have fun

Call: 01743 491356

4 The Creative Quarter
Shrewsbury Business Park
Shrewsbury
SY2 6LG
UK

 

Stay Hungry Live

To book Andy and Joel for speaking gigs, podcasts, book signings, or live event workshops please fill in the form below and one of the team will be in touch.

Andy and Joel, co-founders of Codebreak