01743 491356 hello@codebreak.co.uk

Damaging Your Brand for the Likes

by | May 6, 2021

It’s great to get engagement on your socials, right? But not at the expense of your brand. Because your brand is everything.

Here are some examples of the kind of posts I mean:

Happy Fri-yay! Which of these two dogs is the cutest?

If your name’s on this list, you’re going to receive some great news today!

Don’t post for engagement’s sake

I could go on. But I won’t because it’s too painful. I’m talking about social media posts that are purely made to get likes, with no thought of what damage they may do to the brand in the eyes of the people who matter the most, i.e. the people most likely to buy off you.

Because it doesn’t matter if your sister likes your post. It doesn’t matter if your best mate hits the “laughing face” emoji. It doesn’t matter if that person who fancies you comments saying how inspiring your post was.

It looks great on the surface, of course. You did a post an hour ago and it’s already had lots of engagement. Again, we’re all told to focus on engagement. But we’re not told to focus on the right sort of engagement”

Engagement from the right people. 

 If you’re a legal firm, say, or a premium health spa, chances are telling people if their name’s on the list they’re going to get some great news is going to put off more of the right people than attract… especially over time. Once in a while, fine. Do a post for the LOLs. But overall, you want to be seen as a professional firm that knows the law inside out. Or a health spa that knows wellness inside out. 

Here’s the thing – “Twee” posts with no purpose simply show that the person writing the posts doesn’t understand your business’s growth strategy… or, worse, you don’t have a strategy. Social media’s just seen as a bit of fun that anyone can do. Bob in Accounts has lots of Insta followers, so let him do our socials…. Oh, the horror stories I could share about businesses that place the responsibility of their social media in the wrong hands…. 

 So look beyond the likes. What is your content actually DOING for your business? Is it moving you forward, backwards or you don’t know? 

 If it’s either of the latter two, book a Discovery Call with myself or Joel!

Codebreak - Stay Hungry - Direct Response Marketing

Book your free Discovery Call

What's a Discovery Call?

This is a call where you tell us about your business goals and we see what Codebreak can do to help.

We'll discuss what's been working well for you when it comes to getting more customers, and what hasn't cut the mustard. How happy you are with your current marketing, who your ideal customer is.... An informal but productive chat about growing, protecting and scaling your business.

It is genuinely a discovery call rather than a mislabelled sales pitch.

If there's a match between what you want and what Codebreak can provide, we'll give you some options.

Search marketing meeting
Codebreak Digital Marketing
Copywriting services

Who we work with

Our purpose

To help people and have fun

Call: 01743 491356

4 The Creative Quarter
Shrewsbury Business Park

If you’re an existing client, get in touch on your dedicated email address or through your account manager.


Stay Hungry Live

To book Andy and Joel for speaking gigs, podcasts, book signings, or live event workshops please fill in the form below and one of the team will be in touch.

Andy and Joel, co-founders of Codebreak