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People Don’t Want to See Your Junk

by | Jan 29, 2020

You heard us. We are of course talking about emails.

When emails are done wrong, they end up going straight to the junk folder. And there’s no coming back from that. All your hard work down the drain.

Believe it or not, the best way to get your email opened is by having a killer subject line. 47% of consumers deciding on whether to open your email based on the subject line alone.

*Starts cracking under pressure*

Fear not; today we have four tips to give you the right subject lines and get that open rate as good as your content.

Don’t be Spammy

Don’t use words in your email subjects like “free”, “win cash”, “make money”, because those emails will end up straight in a spam folder.

A good rule of thumb is; if you’d delete it when you’re doing your daily email purge, then it’s not the way to go.

Get Kevin Costner Involved … well, kind of.

Don’t be scared to be a little different. Think outside the box. With the tidal wave of mail that comes through each day, email subjects like, “Latest tips from,” or “Latest newsletter,” just won’t cut it.

So, think a bit left field. For example, one of the best email open rates we’ve ever had is from an email entitled, “I blame Kevin Costner”. There was relevance as it tied into the “field of dreams” approach to marketing.

(Have you seen Field of Dreams or am I showing my age?!)

Having an email entitled, “I blame Kevin Costner,” stood out in people’s inbox. It makes them do a double-take. It creates intrigue. Again, please note it was relevant to the email copy. Don’t create a wacky subject header that has nothing to do with what you’re writing about. People will open the email, sure, but they’ll be peed off afterwards.

No one wants to see your aubergines either…

Point number three would be to try and experiment with emojis and numbers. These may not be everyone’s cup of tea but you may find more people engage when they see an emoji in their inbox.

So, if the emoji is relevant, like a house emoji for a property, or a cat emoji for pets, then go for it.

It’s more likely to capture people’s eyes and get them to open their email.

Just no aubergines!

Your email list needs you!

Finally, focus on who the email is from. We always suggest using your own name rather than the company name, unless you’re a faceless corporation.

Reason being, when people are scrolling through their emails, the ones that are going to leap out are likely to be personal emails from their friends or family, i.e first names and last names. So, Codebreak’s emails tend to be from Andy Rao or Jenny Powell, rather than Codebreak. It’s another little trick to stand out.

It works too. 43% of consumers saying they will mark their email as spam purely on whose name it is in the “from” field.

So, if you’re fed up with spending hours crafting a quality email, only for no one to bother opening it, the Philistines, we can help. There’s lots of additional email advice we can share, from which mass email systems to use to copywriting hacks. Apply for a free Discovery Call here.

Codebreak Marketing Assistant Emily

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