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You’re Not Very Eventful, Are You?

by | Jan 30, 2020

Are you a bit fed up with business events not doing much for you? Not much opportunity to shout about your wares? (Ina nice way, of course.)

You attend these events and expos, and it’s the same faces every time. You pick up all the freebies. There are one or two big names at the event. It’s probably them who’ve done the freebies. Who doesn’t love a goodie bag?! Their banners are everywhere. Their logos are everywhere. They’re even on the tannoy.

So… why not you?

Why can’t you be the business in the limelight? Why aren’t you in the club?

Well, the simple answer is sponsorship!

Sponsoring an event can be really beneficial for your business and we’re going to tell you why.

Yes, yes, this will cost money. There’s no getting away from that. If you try and get everything for free, you’ll soon be the person everyone backs away from in the room.

It’s not all about the money, money, money

In order to successfully sponsor an event, you need to make sure you understand the value of what you’re doing. So, think about why you would attend the event.

What’s in it for you?

Does it bring value to your staff?

Does it bring value to your clients?

Could you prospect at the event?

Is the event prestigious enough that your brand value increases?

What is it that you want to gain from the event?

It might be simply that you really like football, tennis or the local food festival, and you just want to be part of the local community.

It might be that it’s a really good cause and you want to be seen as the sponsor for it.

As long as you can extract some value and/or enjoyment from it, then there is something in it for you.

It kills 15 birds with one stone

As well as the exposure and association it can bring, sponsoring an event can benefit your business in other ways. From motivating your staff with something exciting, to supporting worthy causes and showing you’re part of the local community.

You’re really adding value to the people around you, not just your business.

You’re giving back and people admire that.

So, however you measure your value, that’s what’s important. It will help you decide which events knit into your brand and will work well. Once you’ve decided on an event, go for it! Commit 100%. Don’t just turn up and hog the bar.

Game, set and match!

Following our own advice is why we sponsored the World Tennis Tour W60 Shrewsbury tournament at The Shrewsbury Club last year.

It was so beneficial to our business, we’re sponsoring it again! It’s an opportunity to say thanks to associates, schmooze prospects, involve our staff and have a good time.

It’s also going to be on the BBC red button this time around, so we’ll bag some extra exposure.

We will be sure to be shouting about the sponsorship before the event, during and after. Again, don’t sit back and expect the host to do everything. Take advantage. Be proactive.

If you’d like to know more about sponsoring events, what would work for you, what you should be doing in and around an event, get on a Discovery Call with me.

Codebreak Marketing Assistant Emily

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