How Can You Get More Value for Your Existing Customer Data?
Chances are, you could be doing more with your data…
That is why we have outlined our top three ways to get more from your existing customer database.
Let’s get started.
1 – Existing customers
We all know that for many businesses, having a strong community of existing customers is critical… this might be the case for your business.
If it is, how are you addressing that in your marketing plan?
Depending on what kind of website you have, there is a whole world of retargeting tools at your disposal.
For example, if you are an E-commerce business, do you have a campaign aimed at people who have completed their first purchase with you? Build upon that relationship to secure the second and third purchase further down the line.
Are you using your mailing list, Facebook ad retargeting and Google data to make them want to come back?
2 – Lookalike
How do you grow your customer base? Can you find more people who are like the people who are buying from you?
It’s time to harness the power of Facebooks Lookalike audiences.
Using machine learning, Facebook’s Lookalike tools allow you to show Facebook a group of people, in this case, people who have bought from you, and it will create an audience of new people who are likely to also buy from you!
…You can see why that might be useful.
3 – Analytics and data insights
Finally, it is time to look at the data you have collected.
If your website is set up correctly, it should be linked to your Google Analytics account. This tool offers you a crazy amount of insight into your customers. You can see where your traffic is coming from, what is working, what isn’t and where to spend your money.
Equally, if you are running Facebook ads, then you have access to a huge amount of data on your customer demographics. Which ads perform better with men and which are more popular with women? What age range is your core audience? Where in the world are the clicks coming from? You can even find out what kind of devices people are using when they click on your ads.
Finding ways to take this information and improve your targeting, copy and customer experience is the key to growing strong, long-lasting campaigns!
To learn more about how to optimise your existing customer data, book a Discovery Call with us today.
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