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Why Facebook Shops Will Benefit Your Business!

by | May 28, 2020

It’s the new hot marketing gossip at the moment. The new Facebook Shops feature. What is it? What does it mean for your business? Will current e-commerce platforms cease to exist?!

So, Mark Zuckerberg’s announced a Facebook Shops feature for Facebook and Instagram and soon businesses will be able to sell their wares directly through the platforms.

I’ve heard businesses really excited about this, I’ve heard some businesses worried about this, I’ve heard people say that this might be the thing to conquer Amazon, it won’t.

I’m here to give you my two pence worth and how I think this is a fantastic opportunity for some of our eCommerce clients and people on eCommerce in general.

Why won’t it conquer Amazon?

I think they’re separate things really.

You imagine businesses with the kind of volume they have to sell on Amazon, it’s a bit of a different proposition to what Facebook is saying here.

Facebook has seen a need from local businesses who are struggling to flex during the Covid-19 lockdown into e-commerce, so now there’s an opportunity for those businesses. They might be furniture makers, they might be selling art, they could be selling anything really and they can start to drip feed their products onto the internet and test it in Facebook’s space.

The other side of it, is that currently e-commerce businesses will be able to integrate with this.

How will it benefit existing e-commerce customers?

Mark Zuckerberg has said that WooCommerce and Shopify will both integrate with this product. This is an amazing opportunity for those businesses because suddenly they’ll be able to test products on a platform away from their website.

That means, you could test colour variations, material variations, product variations and just get a feel for what the audience likes, what the audience is interested in.

You could even advertise them at specific audiences to see who reacts to what and then you’ll know what to stock more of and what to manufacture more of.

Facebook is on your side!

It’s really a great opportunity for those businesses too, and also it’ll mean that Facebook is beefing up the e-commerce side of their platform.
Reason being, you can already plug into Facebook to sell products, but it isn’t Facebook’s own platform, it’s just kind of a harmony between e-commerce and Facebook that exists right now.

So, if Facebook is investing and improving their side of it, they’re going to want to see a return on investment and you getting sales, as that’s what will drive the success of this platform.

It can only be an opportunity for people who are already experienced in e-commerce, because Facebook is on your side and that’s a situation we haven’t had before.

Proceed to checkout?

So, those are the main things you really need to know about Facebook Shops and what’s coming.

 It’s a great opportunity for businesses out there. You’ll be able to test and measure with new audiences, with new products and see what’s going on. It’s not going to be something to conquer Amazon, it’s a separate, different kind of thing and it’s also a fantastic opportunity for businesses new to e-commerce as well as businesses already in the e-commerce space.

If you’d like to discuss that more, I’m happy to have a Discovery Call with you to get you e-commerce ready!

Take care, stay safe and happy shopping!

Codebreak Marketing Assistant Emily

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