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Your Reviews Are Baloney…

by | Feb 26, 2020

Reviews about service providers, more often than not, are rubbish. (If you provide a product, this blog applies less to you but will still contain some nuggets.)

Now, I’m not saying reviews aren’t important. They are, especially when it comes to your marketing. In fact, they are vital.

If you ask any business owner what the best form of advertising is, they’ll say, “Word of mouth.” The first problem is, most business owners don’t proactively ask for testimonials.

They sit there hoping that their customers magically go and tell all their friends about how great they are.

If you don’t ask, you don’t get. Ask customers to leave you a Google or Facebook review, something that you can then push out through your marketing channels.

But, for the sake of this blog, let’s assume you are getting reviews. My question to you is – are they strong enough to turn a reader into a buyer?

A 5-star review isn’t good enough

The trouble is, most service-based reviews are baloney because there’s no specificity. They are too vague and vanilla-like. Whereas you want your reviews to sell for you. You want your reviews to resonate with people, to make them think, “Oh, actually, yes. That’s me, I need those guys’ help.”

In an ideal world, a review needs to pass the “I should bloody hope so” test….

This is a great way to ensure you are getting the sort of review that will generate you business.

Basically, if you’ve got a review and it says,”They were really nice and friendly…” well, I should bloody hope so.

Or, “They delivered on time and in a professional manner…” again, I should bloody hope so. That’s what you get paid to do. If you’re not doing that, you’ve got more to worry about than reviews.

Three ways you should bloody hope so…

One – pain.

Two – solution.

Three – fact.

OK, so what is that person’s pain? What kind of trouble were they in before you came along?

Then how did you solve their pain, you superstar, you? You made them feel better, resolved their issue, strengthened their business, etc.

Lastly, your solution should be backed up with a fact or statistic. Did you double their number of enquiries? Did you save them £100 a month?

Codebreak has a lovely video testimonial where our client says that his business has doubled in growth since working with us. Happy days! (For him and for us.)

If your review can follow this three-part road map, you have yourself a testimonial that is a more effective sales tool than 99% of the reviews your competitors are getting.

To find out how you can encourage your customers to say those things about you, schedule a Discovery Call with me.

This is information I’ve already shared with Codebreak clients, but for you lovely guys who perhaps aren’t clients yet, apply for a Discovery Call and I’ll be happy to share all our secrets with you.

Codebreak Marketing Assistant Emily

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It's your free strategy session to growing, scaling and protecting your business through Codebreak's Marketing That Sells™ system.

If there's a good fit between us, you'll also get an idea of how much you need to invest in order to generate the results you want.

Because that's what it's about. Results.


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