Getting Bored With Your Marketing
I love my bike.
So why am I always looking at other bikes online?!
It’s because I’ve had my bike a while. So I get a bit nosey about what else is out there.
In a nutshell, I get bored.
Maybe you’re the same.
Even though something is working perfectly fine, you wonder whether there’s something better out there. Something cooler, faster, whatever.
I see this a lot in marketing. People wanting to change a form of marketing that’s working well for them but, well, a change is as good as a rest and all that.
They’ve had an ad in the local paper, it’s always generated appointments for them but it’s been a couple of years, so maybe they should try something else….
It’s MADNESS, of course.
If a form of marketing is working well for you, i.e. generating appointments at an acceptable cost, keep doing it until it stops generating appointments at an acceptable cost.
Yes, there may be another form of marketing that will work better for you but test it first before stopping the other!
On a similar note, we had a client wanting to change an image on a Facebook Ad because some of her friends had told her they’d seen it quite a few times. I had to assure her it didn’t matter because it was her best-performing ad by far. So be wary of friends swaying you if they don’t have the numbers to hand…!
The moral of the story is – if it ain’t broke, don’t fix it.
Until next time, stay hungry.
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