How Often Should You Post On Social Media
“How often should I post on social media?”
This is still the most common question I get asked. So let’s put it to bed.
Facebook, Instagram, LinkedIn – once a day.
(Twitter is 15 times a day, which is why Codebreak doesn’t recommend Twitter unless you’re a celeb, author, journalist, etc. I mean 15 tweets a day?!)
That’s from research collated from 14 different studies into optimal posting frequency.
The question is usually asked because the business owner wants to make more sales and they’re wondering whether posting more on social media will do that.
No, it won’t.
The fact is, most business owners don’t know what they’re getting from their organic social media posts now. So what would the measurable results be from posting more? And what difference would they make to your bottom line?
More likes. So what?
More reach. So what?
And who would these people be anyway?!
More likes and more reach won’t put food on the table.
The answer to real social media success is social media advertising, not social media posting.
No doubt, you knew I was going to say that!
But with ads, you can be targeted and measure outcomes that move the needle. You can see how many leads / enquiries / appointments / sales your social media ads are generating (if they’re set up and managed correctly).
If, for whatever reason, you choose not to run ads, the best advice I can give you about organic posting is to focus on QUALITY over quantity.
Your posts need to do one or more of these three things:
EDUCATE
INSPIRE
ENTERTAIN
If they don’t, stop, re-think and re-write.
Have an awesome week. Stay hungry!
Book your free Discovery Call
What's a Discovery Call?
This is a call where you tell us about your business goals and we see what Codebreak can do to help.
We'll discuss what's been working well for you when it comes to getting more customers, and what hasn't cut the mustard. How happy you are with your current marketing, who your ideal customer is.... An informal but productive chat about growing, protecting and scaling your business.
It is genuinely a discovery call rather than a mislabelled sales pitch.
If there's a match between what you want and what Codebreak can provide, we'll give you some options.
Who we work with
To help people and have fun
Call: 01743 491356
4 The Creative Quarter
Shrewsbury Business Park
Shrewsbury
SY2 6LG
UK
