How To Protect Your Database
Joel and I have been up in Glasgow for a conference. Met some awesome, super successful people.
One guy was gently-spoken, modest and cool… and it turned out he had half a million Instagram followers. Half a million! A genuine influencer.
There were a few of them, to be honest. And they all did one thing when it came to their marketing:
They captured email addresses.
No matter how big their following, they were TAKING CONTROL.
I can think of a tonne of businesses who’d be b*ggered if Instagram shut down their account. Or Facebook. Or their website crashed.
My own mentor uses Instagram Live a lot for his business. But he’s come foul of Instagram somehow and he’s temporarily banned from running Lives.
It’s hurting his business a bit but not much. Why? Because he’s got 30,000 email addresses in his database (and 17,000 mobile numbers).
I bang on about this, but that’s because it’s crucial. Stage Two in Codebreak’s Marketing That Sells™ system is all about growing and protecting a database of people most likely to buy off you and/or refer you.
Forget that Billy in Barnsley says email is dead. It’s not. SMS isn’t dead either.
With people getting banned from social media all the time for no apparent reason, it’s more important than ever to build your database and know how to communicate with it.
If you know any business owners who need help with that, feel free to send us their details! Simply email firstname.lastname@example.org, copying in the person you’re referring.
There’s a £250 Amazon voucher in it for you if someone comes aboard the good ship Codebreak as a result of your referral.
Until next time, stay hungry.
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