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The Benefits of Blogging

by | Jun 10, 2019

We love a good blog here at Codebreak – if you hadn’t noticed. But, we’re not the only ones. In fact, companies that are actively blogging receive 55% more visitors to their site. [source: HubSpot]

It’s easy to think that blogging is time-consuming but it really isn’t once you get into the swing of things. The benefits you can gain from blogging definitely outweigh the negatives. Indeed, your time is important, so you shouldn’t be spending it on something that won’t help your business. But a good blog can drive traffic to your website, convert that traffic and establish your position as an expert in your field.

Make your business easier to find

Think about how people find your business online. They might already know your website address – that’s an audience you already have. Others will use a search engine, so you want to be on that first page. You’ve probably heard the joke – where do you hide a dead body? On the second page of Google….

How you get on that first page depends on Google’s ever-growing list of stipulations, which someone who isn’t an SEO marketer might struggle to keep on top of. You can pay to get on Page One via Google Ads, but you may not have room in your budget for that.

(Google Ads can work spectacularly well, of course. It’s all about Return On Investment. Quick plug – if you’re ever considering Google Ads, let us know, as we’d be happy to run a free Cost Per Click report for you to see what kind of budgets you’d need.)

Google loves websites that are regularly updated with fresh, meaty content. How many in-depth pages does your site have? How often do you update your site with new content? Once a month? Once a week? Never? A new website is like a new car – if you don’t look after it, it will start to underperform.

Blogging solves these problems. You are creating additional pages that are juicy enough for Google to sink its teeth into. 500 words is a good target.

Blogging for business

Driving traffic and making the most of it

Blogs can work hand in hand with your social media channels. If you’re regularly creating new content on your site, the easiest place to shout about it is your social media accounts. Whenever you share a link to a blog, you’re driving traffic to your website and helping maintain your social media presence.

And the best thing is that blogs never go away! Every blog you write gets ranked by Google, so you could benefit from enquiries for months afterwards. Especially if you continue to post on social about them. (Not over and over of course but why post about something great just the once?! You’re not going to reach everyone that first time!)

Now, you may be worrying even more about the time involved, especially if we’re talking about blogging once a week! Or you may not even like writing. Perhaps you don’t know what to say. But the beauty of blogs is that they can be about anything! Well, almost anything…. No one knows your business better than you, so think of a topic and enjoy getting lost in the writing.

Be yourself and show your personality over formality.

What good blogs can do

Good blogs shouldn’t be sell, sell, sell. That will turn people off in droves. Again, they should be about positioning you as an authority in your field – to help and inform your customers and potential customers. They are a top engagement tool to remind people that you know your stuff. Just remember that no one’s going to be interested in what your products/services are… we do this, we do that, blah blah – they want to know how you’re going to help them. “What’s in it for me?”

You don’t even have to write about your business all the time. Why not share your opinion on something topical in your industry? Again, this will show off your knowledge. Talking about your team is also a good subject. A new starter, someone celebrating a work anniversary, etc. People buy people, after all.

But, if you are worried about time or copywriting nous, feel free to get in touch. We have a team of in-house copywriters that can apply their skills to any sector. Most of the time, all we need is a topic and away we go!

As ever, we’re happy to answer any questions on 01743 491356 or drop us an email.

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