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Is Your Marketing Trying To Appeal To Everyone?

by | Mar 7, 2022

You may or may not know, but I’m into my cycling. One of the massive cycling success stories of 2021 was Mark Cavendish winning the Green sprinter’s jersey at the Tour de France and equalling the all-time number of stage wins. 

This is after coming back from a wilderness of physical and mental health challenges. He’d been all but written off.

His efforts at the Tour made for MASSIVE news in the cycling community.

Who matters most?

But Cav never even made it to the shortlist of Sports Personality of the Year. Not that he seemed fussed. He was no doubt happy enough with all that he’d accomplished and the recognition he got from the people who mattered to him.

It was yet another reminder that we don’t have to be “famous” to everyone. Regardless of who we are and what we do, we should be spending our time serving within our own circles.

Narrow down the groups of people you can help the most and focus on them and them alone.

So what if some 50-year old bloke’s never heard of you when your customer avatar is a 30-year old woman?

Yes, OK, this bloke may know some 30-year old women, so could potentially refer you. But your time and money would be much better spent targeting them directly. You won’t risk diluting your brand either.

Be famous to a few rather than trying to appeal to the world.

The whole world ain’t buying.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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