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Just Give Me Your Email and No One Gets Hurt!

by | Apr 15, 2020


Hands on your keyboard where I can see them!

Just give us your details and we can pretend this never happened…

Okay, okay, that may not be the most effective way to get potential client information… Do you know what is though? A landing page!

A what now?

A landing page is a one-page website with one clear call-to-action… To get that person’s details. Usually they are used when someone is giving away a free sample or a free piece of information.

Here at Codebreak, we give away a free PDF called The 7.5 Things Most Businesses Get Wrong With Their Facebook.

People are targeted through a social media ad campaign. They get driven to a landing page where we identify the person’s marketing pain and how we can solve it, with the solution being, you guessed it, our Facebook PDF.

They type in (of their own free will) their first name, last name and email address. Bingo, they’re in our funnel. No harm, no foul.

How to get the lay of the land…

There are many landing page providers, like ClickFunnels, FastPages, etc. They all pretty much do the same thing.

Now, why would you choose to go down that route rather than building a brand new page on your own website?

Well, firstly, most people, when they build a page on their website, keep all the main navigation in one place. This makes it easier for the visitor to leave their landing page and go and explore the rest of their website.

The longer they spend on your website, the less likely they are to do what you actually want them to do, i.e. provide their contact details.

Sure, you could remove the navigation, that is true. However, extensive tests have shown us that, for whatever reason, if you are running a paid-for ad campaign, directing people to a landing page, rather than a website, performs better. It receives better engagement and is therefore more cost effective for your business.

Testing, testing, 1, 2, 3

Like with any marketing, you follow your gut instinct as a business owner and then test and measure. You follow the money. Which is what we did with the whole ‘website page vs landing page’ thing. Suck it up and pay a landing page provider. We use FastPages but you should do your own research as your needs and skillsets could be different to ours.

So, if you want to build a database of leads – people to market to – a landing page could be a fantastic way forward. Again, especially if you have something to give away; a free product sample, a free PDF, etc. It depends if this is the kind of hook that floats your boat. Some business owners don’t want to give anything away.

Once you’ve got that person’s details, you stay in touch with them, build a relationship and hopefully bring them onboard. We do this via a three-month funnel. Straightaway they get emailed their free PDF, but then they’ll also periodically receive other emails from us – more free advice. Stuff that Joel and I have learnt over the years. This is all automated once the emails have been written.

We are sharing our knowledge free of charge… and it’s one of the best marketing pillars we have supporting Codebreak. Not only does it position us as experts in our field, it generates trust. And, somewhere along the line, people get in touch. Not all of them, of course. You have to be realistic.

So, yeah, landing pages can work well.

If you have a free product or piece of information you’re willing to give away, in return for building up the number of leads coming into your business, do schedule a call.

Codebreak Marketing Assistant Emily

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