LinkedIn Is Changing. You Best Be Ready!

by | Mar 12, 2020

LinkedIn. The unsung hero of the social media world.

When it comes to your business, LinkedIn has got your back, but with changes coming, what does that mean for your business?

Why LinkedIn is the cat’s pyjamas

Loads of business-to-business people love LinkedIn.

Gary Vee, a very successful entrepreneur, is a massive fan of LinkedIn, as indeed we are here at Codebreak.

If you’re in business-to-business, it’s a great, free way of connecting with other professionals, be that suppliers, partners, and of course, prospects.

At the moment, you can have a great organic reach through LinkedIn too. You don’t have to pay money, unlike Facebook and Twitter.

Things have to change though

Microsoft bought LinkedIn for around $18 billion, so of course, they’re going to want to be getting their money back. In order to do so, they’ve done what most people do when they buy a social media platform, they’ve made it very easy to reach lots of people without needing any money behind it.

But that’s how they suck you in. At some point, they’re going to want to monetize it.

And to be honest, we are already at that point where you have to start paying money to really maximise LinkedIn’s effectiveness.

LinkedIn will very soon be pay-to-play, just like everything else.

Why this will actually benefit your business

This is a good thing though. Just like Facebook advertising, which is so targeted, that by not paying for it, you’re doing your business a disservice.

This is what LinkedIn aims to do. Be paid for but be worth it.

For example, you’ll be able to target managing directors between the ages of 25 to 34, in London, in the engineering industry, or whatever it is you’re after.

Another good thing about LinkedIn targeting is you can also exclude people, so you can exclude your competitors from seeing your ads.

You might not want your competitors seeing what you’re up to. You certainly don’t want them clicking your ads and costing you money either, so that’s a really cool tool.

Try it. You can thank us later.

LinkedIn advertising is definitely worth trying if you haven’t used it already, it’s quite intuitive to use and we’ve had great success for ourselves and for other clients by using LinkedIn advertising for lead generation.

LinkedIn has a lead generation type of ad where you can get someone’s email address, first name and last name, and we use some cool software to automate that process. So, whenever someone does fill in a LinkedIn lead generation ad, they automatically get added to some of our funnels and some of our other ad campaigns.

Basically, if you’ve got any adverts that are running where the goal is lead generation, and you haven’t got them automated, you’re missing a trick.

So, if you’d like to know more about LinkedIn advertising, its benefits and how to automate the
process of data capture, why not hop on to a Discovery Call with us?

Emily will be in touch within one working day

Schedule your free Discovery Call

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