Making the Most of Print in a Digital World
Are you unsure if print will work for you? Many of our clients approach us concerned that print is “old fashioned” and that in a world of digital all of their budget should be going on their online presence. Whilst we agree a business’s online presence has never been more important, print is definitely not dead!
If you would like to discuss bringing your print up to the next level, check out our Graphic Design services and let’s have a chat.
Now let’s have a look at why print is still great…
Choice is a fantastic tool in helping to build the relationship between you and your customers. It is well established that communication between a business and its customers is a two-way street. Social media, feedback forms and customer loyalty schemes are all forms of two-way dialogue between a business and their base.
Competition in most industries is high. Perhaps other businesses offer a similar service to you? Giving your customers a choice could give you a competitive edge.
As a reactive business, responding to the changing needs of your customers, allowing them to choose between online and print versions of their documents can be empowering to your clients and add value to your service.
Digital design has come on leaps and bounds in the last few years. There really is some fantastic graphic design available in digital formats. However, you can’t touch it, you can’t feel it, it isn’t tangible.
A good designer will design your print work with the finish in mind. Consideration for texture, material, ink, finishing and more. All of these add to the experience of the recipient. A sturdy business card, with ultra-straight edges, printed with vibrant inks and a soft-touch lamination finish is always going to make a better impression than a thin piece of card ran off the office printer.
Until virtual reality makes serious progress, you simply can’t create the same tangible sensory experience with digital design as you can with printed materials.
An email or digital campaign is easy to close or move away from. Printed materials can often have greater longevity.
Why do you think businesses still send out a calendar each year? Or every other desk you see has a branded mouse mat? Putting long-lasting print in front of your potential customers is a good way to keep your business in view.
The future of print
Print continues to develop and will continue to be an important medium.
The recent Vantablack colour currently holds the world record as the darkest ever man-made colour. Pantone has introduced 112 new colours.
Print and digital has even begun to merge with electroluminescent ink and thermo colours seen in various projects and real paper interactive notebooks starting to appear.
TV programmes like The Great Britsh Bake Off and The Great British Sewing Bee have seen arts and crafts embraced by the masses. Print proves a great compliment to traditional crafts, something digital will never replicate.
In conclusion, print is very much alive and well. Yes, the newspapers would have you believe that because they are struggling, print is dead, but this is just not true. Physical and digital go hand in hand and as social media, websites, virtual reality and television develops further, print will develop new techniques, new colours and new formats to exist alongside.
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We’d love to find out more about your business and its goals. We will then suggest the best marketing & design options for you, free and without obligation.
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Who we work with
To help people and have fun