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Do You Even Pod Though?

by | Mar 19, 2020

Today I’m going to be talking about the benefits of podcasting.

I understand, we’ve all been there. Everyone’s telling you to do blogs, vlogs, jogs (wait..that’s not right…)

And now podcasting too? What do they think this is?!

But what you probably don’t realise is podcasting is one of the easiest ways to get your message across.

You sit there, you have a relaxed conversation, you can bring guests in, and it’s a really strong way of showcasing your personality and your expertise.

Let’s break it down…

So to give an example, we do the “Break it Down” podcast every week, we have two episodes going out weekly.

One is a live Q&A from our Facebook Live, and one is me, Andy, maybe some of the team, maybe a different mix, talking about marketing topics, geek culture, films, current affairs, all the things we’re interested in.

So, it not only gets across our expertise, but who we are and what we’re about.

Think about how you could do that for your business. What can you talk about? What’s your niche?

You have more to talk about than you think!

Maybe you’re in the car industry and you repair really specialised kinds of sports vehicles. Your podcast can be all about how you change the oil on the various sports vehicles out there, then how you change the brake pads, how you change the wheels, all the kinds of variations and the things that you might come across
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Or maybe you’re in the beauty industry and your podcast is about ethical beauty products, so where you can source them from, how they’re fair trade, all of the things around that.

You could then invite guests from other industries who are interested in fair trade, or you could invite guests or influencers from the beauty industry. Suddenly your podcast exponentially grows and you get more and more listeners based on your guests as well as your expertise.

On that note, if you’d like to be on our podcast, let us know, because we’d love to have some more guests on our pod. We’ve had a few really great ones where they come and challenge our marketing expertise and it’s great fun.

And equally, if you’re not tuning in already, make sure you’re listening.

If you’d like to know how to launch your own podcast, book a Discovery Call with us, we’d love to help and we can definitely get you on the right track with the right equipment and software to get your podcast out there, nice and easy.

Codebreak Marketing Assistant Emily

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