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How to Make Alexa Your Next Employee

by | Apr 17, 2020

Today, I’m going to be talking about giving your business a voice.

So, something you may not have considered, something that lots of people ask me about, is what’s the next big craze in marketing? What’s the next big trend?

Something that I don’t think small businesses are taking advantage of at the moment, and we’ve covered in our podcast, is voice search and the amount of households and businesses now that have voice devices.

Amazon, Google Home, Siri, all these things where you talk to it and it’s almost second nature.

Using your device to its full potential

You probably take it for granted that you ask it to play you a song, relay the weather forecast, order you a pizza, do repeat orders on Amazon etc.

But you probably haven’t thought about how that could be a great application for your business, and it’s very easy to get a scale up on one of these devices, so that you can do this.

Imagine you’re a vegetable box delivery company and suddenly people can ask their device to repeat their order to you. It’s seamless, it’s in, you’ve got that order, it goes out to them, you barely have to have any interaction and it’s all done.

Or, you might be a consultant, and you can do thoughts of the day on people’s daily news briefing where you’re the first thing plugged into their flash briefing. Then it’s you in their living room, around their breakfast table, around their office meeting, and you give your thought of the day. This would work for business coaches, consultants, it’d work for any number of businesses.

Or, it might be that you’re the kind of business that has slots and every day you can have it so that the flash briefing says how many slots you’ve got left that day, whether that’s a personal trainer, a hairdresser, whatever it might be.

A real life example

When I say to my Alexa, “Hey Alexa, what’s my news?”

She very kindly responds with something like “Here’s the news. From Codebreak, the latest break-it-down marketing podcast…”

Boom. Practically celebrity status.

But seriously, you can see the power of what I’m talking about.

You can put yourself in people’s lives really easily, and that might be to get news, advice, and viable information out to them, or it might be a clever skill where people can place an order, buy tickets, whatever it might be.

If that’s something you’re interested in, I’d love to talk to you about it. I think it’s a great opportunity for small businesses, and something that clearly we’ve got working for us.

If you’d like to have a chat with me or Andy, or anyone else on our team, we’re offering free, 20 minute consultations at the moment, and I’d love to chat to you.

“Hey Alexa, book these guys in with us”…

Take care and shout if you need us.

Codebreak Marketing Assistant Emily

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