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Three Common Misconceptions About Facebook for Business

by | Apr 23, 2021

With more and more businesses joining Facebook every year along with new tools and products to help get these businesses in front of users, it’s no wonder that sometimes people get lost or confused with things. 

However, when potential customers are out there, can you really afford not to get it right? 

That’s why we have outlined the top 3 most common misconceptions about Facebook for business…

let’s take a look! 

 

1 – The more you post, the more people will see your content

This one, sadly, hasn’t been true for years. Long-gone are the days where your posts reached the majority of your followers on Facebook. These days an organic post is lucky to reach 10% of your page’s audience on its own. 

“That’s ok”, you may think… “I’ll just post more often”.  

However, this is often the wrong approach to take. When you are posting at high frequencies, your posts start to compete with each other, and in some cases you might even end up with less engagement and reach than when you were posting less.  

 That’s why it is important to have a paid Facebook strategy in place if you want to be getting real results. Businesses can’t afford to miss out on the incredible audiences that Facebook has to offer and even though, now, it is pay-to-play, it is still often the number one choice when it comes to social media for businesses. 

2 – A boosted post is the same thing as Facebook Ad 

Now, this one is a particularly dangerous trap to fall into. Facebook themselves are intentionally vague when they promote this option to businesses. 

 So let me make it as clear as possible.  

Do not burn your money, boosting posts on your Facebook page. 

If you want to spend with Facebook, you want to have access to the full arsenal of tools and options available in Facebook Ads Manager. 

Yes, there is more work involved, but the tools in Ads Manager will allow you to only spend your money targeting the right people. 

3 – All engagement is good engagement

Yes, vanity metrics can make us feel good about ourselves… and sure, there may be some value in that for you. 

But if the number of people engaging on your post is more important to you than it being the right person, then you may want to re-think your strategies. 

We all know that business, who has their high engagement Facebook page. But when you look a bit closer, it’s just their very supportive friends and family liking, sharing and commenting on every post. 

Now that is very nice of them… but if you’re a business owner, I’m sure you would prefer to be getting engagement from potential customers/ clients. 

The tools and audiences available on Facebook for businesses is second to none.

If you would like to unlock the full potential of Facebook, shoot on over to our Discovery Call page and get yourself booked in for a chat.

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