My Audience Isn’t on Facebook
Hello. What’s going on? Another day of wonder and opportunity.
I had to rush over to mum’s the other day.
It was a proper emergency. “The Facebook is broken,” were her exact words.
Ironically, my mum moans a lot about how much time my kids spend on their phones.
Yet she can’t manage more than five minutes with hers. She is glued to her iPhone and iPad.
That’s how a lot of the older generation keep tabs on what their families are up to.
Yet I know business owners targeting older people who don’t use digital ads. “My audience isn’t on Facebook,” they say. “Yes, they are,” I retort. “No, they’re not.
They’re too old / posh / rich / intellectual….”
Now, if there’s a tiny chance your audience is not on Facebook, it doesn’t matter.
Facebook Ads can get served on thousands of external websites.
So you can still get in front of them.
Because they will be online somewhere. Everyone is online. Everyone is online a lot.
Carry on posting organically on social media, sure.
But remember – the algorithms will be in charge of who sees it, not you.
If you’re not running digital ads, you’re missing a trick.
Actually, let me rephrase that.
If you’re not running digital ads WELL, you’re missing a trick.
One of our ad campaigns for an e-commerce client is giving him a +1000% Return On Ad Spend. 1000%!
Want to know more about Codebreak’s coaching and done-for-you services?
Book your free Discovery Call.
Until next time, stay hungry.
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What’s a Discovery Call?
This is a call where you tell us about your business goals and we see what Codebreak can do to help.
We’ll discuss what’s been working well for you when it comes to getting more customers, and what hasn’t cut the mustard. How happy you are with your current marketing, who your ideal customer is…. An informal but productive chat about growing, protecting and scaling your business.
It is genuinely a discovery call rather than a mislabelled sales pitch.
If there’s a match between what you want and what Codebreak can provide, we’ll give you some options.
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