The six words that will kill business are: ‘We’ve always done it this way’. Do what you’ve always done, you’ll get what you’ve always gotten.
It’s how we rise to the challenges that defines us. If we avoid pressure, we’ll won’t able to handle the pressure that life will throw at us.
It’s no good if the goal isn’t a big one because it won’t motivate and excite you enough to take ACTION. So what’s your goal for the year?
This is why you need to work uninterrupted on your marketing. It’s too important to let other things and other people get in the way.
If you’re spending money on your marketing, for f*ck’s sake make sure the final link in the chain is working. Who’s answering your phone?
We’re all here to make money. But more money will move towards you when you give away value first. Serving is selling.