No-One Cares What You Think
Today, I want to talk about what you think and what you believe…because NO ONE CARES!
I’m reading a business book at the moment. It’s a helpful read and there are always one or two nuggets in pretty much every book out there.
But the author starts a lot of sentences with, “I think that…” and “I believe that…” The harsh truth is, it doesn’t matter what you think or believe. Customers and potential customers are only interested in what you KNOW. They want to see conviction. That’s the keyword. Conviction.
Make a statement
In my game, there’s no point in me saying, “I think that print advertising is dead.” OK, some people may give me credit because I’ve been doing this a long time, but there’s a massive difference between saying, “I think that print advertising is dead,” and “Print advertising is dead.” With the latter, you’re making a statement. You’re showing conviction.
A thought or belief is not as persuasive as a statement or fact.
Until next time, stay safe, stay hungry.

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