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Remarketing Isn’t Just Stalking People Around the Internet

by | Aug 19, 2021

The internet is a big place, and it can be hard to keep track of what people are doing on it.

In fact, the average person spends over two hours per day browsing the web. So how do you reach them when they’re not looking at your website? With remarketing!

Remarketing helps you keep your message in front of people who have already shown interest in your brand – whether that’s by visiting a specific page or interacting with one of your ads. It also gives you an opportunity to introduce yourself to new visitors who may not know about you yet.

What is remarketing and how does it work

Remarketing is a type of advertising that uses technology to keep advertisements in front of people who have already been interested in them. The remarketer will typically place an invisible “cookie” on the user’s computer, which tracks what they’re doing and their browsing habits. This cookie can then be used by marketers to show ads for things they’ve previously expressed interest in during other sessions with your website or sites related to yours.

Why you should use it

If you follow Codebreak’s content, you’ll know Andy always says, “The worst number in marketing is one!”

Never serve anything to your audience once. And never expect anyone to make a buying decision based on one touchpoint with you.

Remarketing is a smart and considered way to avoid spreading yourself too thin and keeping genuinely interested people informed.

Tips for success

Remarket to people genuinely interested:

They’ve clicked your ads

They’ve spent time on your website

They’ve bought from you before etc.

They’ve shown buyer persona behaviour

They regularly engage with your brand

There is nothing worse than being stalked by a brand you accidentally clicked on. However, it’s fair game if you’ve provided them value. If they’ve read and gained value from your blog and then you remarketing to them, that should be expected *hint hint*.

The cons of using remarketing

This system has its downsides – it can make users feel like you’re stalking them, bothering them even after they’ve said no thanks once before. But remarketing also has many benefits! It helps marketers reach more potential customers per campaign because remarketers are only targeting people who had shown at least some interest. And never forget, just because someone didn’t want something before, doesn’t mean they don’t want it now.

If you’re looking to increase your sales, then it may be time for a remarketing campaign. Remarketing is one of the most powerful tools in an internet marketer’s arsenal because it allows you to target specific people who have visited certain pages on your site and bring them back at just the right moment. 

A well-executed remarketing strategy can lead to higher conversion rates or more page views which will ultimately translate into more revenue! 

 

To learn how we can help with this process, book a Discovery Call today. We’ll walk through some best practices when setting up your remarketing campaign as well as provide tips for success so that all your hard work pays off!

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