Put Your Business Back on the Map With Remarketing!
There’s nothing worse than when someone shows an interest in your business, then it’s radio silence going forwards.
How do you get back in front of them? Remind them of what you do? Get back on their radar and put your business back on the map?
The answer? Remarketing.
I know, it feels like witchcraft, doesn’t it? When those trainers you looked at yesterday are following you around the internet.
Worse still, they’re appearing on your phone, your iPad and even in your Spotify ads.
As a business owner, you’ve got to reframe that mentality! Think about how something similar could benefit your business, making you a top destination on the map!
Let’s work this back a little…
Don’t lose track of your businessDon’t lose track of your business
Lots of websites, platforms and apps serve their content and service for free. The fuel for that comes from advertising. Think Facebook, think some newspapers, fitness apps, music platforms and more.
Those companies rely on advertising content to run and fund their work.
How does this help you? Well chances are, your target audience are also on those websites and platforms.
Now, here’s the clever bit. By using cookies and pixels you can track who has been where on your website. What pages or products they looked at and if they converted.
You see where I’m going with this?
Time to tailor your route
You can tailor adverts to serve to those people based on how they interacted with your business and where they are most likely to be found.
It’s a known fact that you need to get in front of someone seven to eight times before they remember you properly. Remarketing makes that easy.
Think about how powerful that is. Tailored adverts serving to people who have already shown an interest. Warming those prospects up.
And better still, you look like a big deal!
We use this technique ourselves and quite regularly get comments about how people are seeing us everywhere. Potential customers repeatedly being exposed to our brand.
So, before you set off…
⁃ Track the users on your website.
⁃ Get yourself in a position to serve relevant content to them based on their behaviour.
⁃ Smile as people comment on how often they’re seeing you.
Get your business back on the map and bring in those lost customers.
If you’d like to know more, or you’re unsure how to get that working for your business, book a Discovery Call with me, I’d love to help.
Remember, stay hungry!
Emily will be in touch within one working day
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