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Sales 101 – Are You Actually Asking for the Sale?

by | Jun 19, 2023

Yes, gang, what’s going on? Welcome to another day of wonder and opportunity.

And another video for business owners hungry for more growth and less bullsh*t.

Today, I want to talk about selling. Hard selling.

Oh, I hate the hard sell.

Don’t give me the hard sell.

There is a massive difference between hard selling and asking for the sale.

I’ve worked at companies that do the hard sell where there are only three rules.

You only pitch the decision maker, you either get them to say yes or hang up on you and you don’t swear.

That is hard selling.

But most business is lost because people simply don’t ask for the sale.

They do their proposal, their pitch, something that’s taken them a lot of effort to put together and then they sit back and say something like, “Er, what do you think then?”

Unsurprisingly, the prospect replies, “Sounds brilliant. Could you pop it on an email?” “Sounds brilliant.

Can you send me a brochure?” Etc. Then of course you’re caught in the chase.

Now, these people aren’t being malicious when they don’t get back to you.

They’ve just got other sh*t to do.

That’s why asking for the sale is critical.

Something like: “Which option suits you better – A or B?” Now, the end result could be a no. It could be a “think about it” (a slow no).

Usually because the meeting wasn’t qualified enough or expectations set.

But it could be a yes! Either way, you win.

You’ve either learned what you can do differently next time or you’ve earned money.

Asking for the sale is fair exchange when you’ve invested your time and expertise.

Upon their request, don’t forget. They wanted to see you, right?

The moral of the story is – if you don’t ask, you don’t get.

If you don’t value your time, no other f*ckers will.

Part of Codebreak’s service is looking at the links in your sales & marketing chain.

To make sure you’re not going after shiny new things when there’s money being left on the table.

If that’s ringing a painful bell with you, let’s see if we can help.

Book your free Discovery Call today.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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It is genuinely a discovery call rather than a mislabelled sales pitch.

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