Signs Your SEO Health Is Suffering
SEO. If you had a penny for every time you’d come across that acronym, you’d probably be running your business from a yacht somewhere.
But what is it? Why is it so important and what do you need to know about it?
More importantly, does your SEO health need some serious marketing attention?
What is SEO?
SEO stands for Search Engine Optimisation, which sounds intimidating but it basically means your ongoing site health.
It’s what Google and other search engines use to decide where you should rank
for specific search queries and various things on Google.
It tells search engines, like Google, what your content is, why it’s relevant, and why that search engine should let you rank at all.
Why is SEO important?
A well-optimised website performs better, receives more engagement and will be shown to more people based off their queries.
For example, let’s say you’re a used car salesman in Shropshire. If people are searching for used cars, and you’ve got a well-optimised website, more of your pages will rank higher for terms like “used car Shrewsbury” or “used car Telford”.
That’s essentially why it’s important. It helps get you in front of the right people.
What helps with your SEO?
Site speed is a good place to start. It’s not strictly an SEO thing, but while you’re doing SEO checks, you should tie that in too.
Google pays attention to how quickly your website loads and that will effect your search results and where you rank.
Another one that Google takes into consideration is mobile responsiveness. Does your website work on a mobile phone?
Nine times out of 10, someone’s going to look at your website on their mobile phone or an iPad. People don’t generally run to their computer and Google the service they’re after on a desktop. Therefore, the user experience on a mobile device needs to be a good one!
How do you do SEO well?
Basically, you need a strategy.
SEO isn’t a one-off task that you do at the start of your website.
You need a strategy to maintain your SEO site health for the lifetime of your website and that strategy involves…
1 – Being consistent – If you decide to format your titles in a certain way, apply that to every site title. The style of voice you use for your descriptions on your site should remain the same across the board too.
2 – Keeping up with what’s going on – Being aware of search engines changing the rules around SEO and adapting accordingly to continue to rank well.
3 – Regular health checks – Set yourself some periodic goals to ensure you’re hitting your targets and can keep an eye on your SEO health.
4 – Have a plan for new content – It’s all well and good getting on top of your SEO now, but if you don’t follow the same procedures for all future content, your SEO will suffer. Make a plan for how you do your content, write it down and repeat.
There you have it.
Essentially, SEO is what makes a difference for your ranking in search engines. It’s what makes your website perform well and what tells Google what your content is about.
Best practises for SEO are always changing and evolving so it’s important to have some way of understanding what Google is changing. If you’re unsure, speak to a marketer, it’s our bread and butter.
SEO is an ongoing commitment, not just a one-off, so make sure you’ve got that strategy and consistency is key.
If you’d like to talk about your website health, you’re in the right place.
Book a Discovery Call with us today and we’ll get you fighting fit in no time!
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