Social Media Management
“Social media is not a media. The key is to listen, engage, and build relationships.”
– David Alston
Facebook is free, which means swathes of people use it. But without paying for Facebook Advertising, most businesses will struggle to reach and engage with enough people to make a difference. According to social@ogilvy, the average organic reach is just 4% – 5%. Other sources say even lower.
The positive is that Facebook Advertising is affordable for most businesses. There aren’t many places where you can advertise for a few pounds a day.
But… (there’s always a “but”!) if you’re planning on spending the minimum £1 a day on your Facebook Ads, don’t expect them to set your world on fire. Your business has to be worth more than that. Our absolute minimum recommended budget is £5 a day for a local business. Most of our clients spend between £10 and £50 a day.
The main benefits of Facebook Advertising are the volume of people you can reach and how targeted you can be. Would you like to show your ads to women in their 30s in Oxford who have young children and like tennis? No problem.
Facebook allows us to target specific people by interests, job titles and more.
We can even target people by email address. Say, people who haven’t bought off you in a while or those who enquired but didn’t convert. You can retarget people; those who have visited a specific webpage and haven’t bought, for example. Follow them around the interweb for a bit.
Facebook Ads don’t just appear on Facebook, remember. You can get them to appear on Instagram and a tonne of external websites that Facebook partners with (Audience Network).
The world of Facebook Advertising does change regularly, so our team is always learning. That way, we can continue to get the best costs per click for our clients.
Social Media Management
As you know, social media can be a fantastic way of letting people know what you offer and why. But long experience has repeatedly shown us that a business needs to be in or out. Do or do not, as Yoda said. No playing about or posting whenever you feel like it.
There is a huge difference between posting a couple of times a week and having marketing professionals manage everything for you.
This is what our comprehensive social media management service offers:
Content research and posting
Handling comments, questions and enquiries 24/7
Dealing with trolls
As a minimum of three people look after every account we manage, you’re always covered. If a potential new customer of yours sends an enquiry on a Saturday, we will sort it. Even Christmas Day…!
We set up a WhatsApp Group to make the sharing of content easy and any emergency out-of-hours contact. Not many agencies will do this because it can be a hugely stressful, time-consuming job.
And our work is consistent. Codebreak works on clients’ social media accounts day in, day out. Most business owners have got better things to be doing than managing their social! So sooner or later they go off the boil, the posting stops and they miss out on new business.
Strategy & Training
Some businesses want to look after their social media in-house. They just need a kickstart. Maybe they are starting their social media from scratch or perhaps it needs re-energising. So they come to Codebreak’s Shrewsbury office for social media training.
We offer a half day strategy & training session, usually 9am – 1pm, including lunch. The training would be tailor-made to you. We look at your social media accounts rather than social media in general.
Which social media channels should you be using? What’s your game plan? Who are the people you want to be reaching? Are basic fundamentals such as the right levels of admin access set? We look at everything.
The channels we can help with are Facebook, Instagram and LinkedIn. We do manage Twitter accounts for B2B clients but at the moment are seeing more success for them on LinkedIn. So we train on that.
For further information on Codebreak’s social media training in Shrewsbury, click here.
Request A Free Consultation
We’d love to find out more about your business and its goals. We will then suggest the best marketing & design options for you, free and without obligation.
From using Facebook Advertising to recruit members of staff and promote special offers to generating enquiries, their service is 24/7 and an invaluable part of our marketing and customer retention strategies.
How are you different?
There are a huge amount of marketing agencies in Shropshire. And across the UK, for that matter. Some good some bad.
What sets us apart is our ongoing commitment to learning and customer service. We even set up a WhatsApp group for each social media client, which makes the sharing of content and ideas super easy.
Codebreak is a team. If you are reliant on one person managing your social media, what happens if they get ill or go on holiday? With Codebreak, you have a minimum of three people on your account.
How do you deal with negative comments?
We are a hugely responsive marketing agency, which means time-sensitive actions such as a negative review or comment are dealt with quickly. This helps to reduce the risk of a public backlash.
Codebreak protects as well as promotes our clients. We know how to read people, even online. That enables us to suggest the most suitable course of action.
We have dealt with the worst of the worst over the years. Most of it is malicious. But if you genuinely provide a bad service and the negative comments are fair, we would part ways. Everyone comes under fire once in a while, we appreciate. Ongoing bad service? That’s different.
How often would you post?
The optimal frequency for Facebook, Instagram and LinkedIn is five to ten times a week. Research tells us that. It is very much a case of quality over quantity. You would be better off having four strong posts a week than 20 so-so ones.
How much does it cost?
The most popular question!
We are not cheap. Let’s get that out of the way. Nor do we want to be. We are amongst the best at what we do and how we diligently serve our clients. You have access to an experienced, office-based team.
Prices start at £250+vat per month for Facebook Ad management plus your budget. Realistically, you need to be in for £500 a month (total) minimum. About the price of a half page in a regional glossy. That’s the comparison.
If you want us to handle your social media content and manage the account 24/7, your investment would depend on which channels we’d be using, your goals, industry and the state of your website. Codebreak’s minimum management fee is £750+vat per month.
Which platforms should we be using?
It depends on the type of business. There is no ‘one size fits all’. But as a generalization, we’d say Facebook and Instagram for B2C and Facebook Ads and LinkedIn for B2B.
Who we work with
Who we work with
To help people and have fun