fbpx

Successes, They’ll Claim, and Any Failures, They’ll Blame

by | Aug 31, 2021

Every business owner has had it. That nagging feeling that a customer is taking the credit for all the wins and dishing out blame for all the losses.

And worst still, even if you can prove the results are because of you, it doesn’t wash.

Accept it. Successes, they’ll claim. Failures, they’ll blame.

Once you accept this, it becomes much easier to deal with.

And better still, there is a key element you need to incorporate in all your dealings with customers.

Tribe mentality.

You’re a team. You win together. You lose together.

Talk in terms of ‘we’ and ‘us’, not ‘us and them’. Make it clear you’re in it together. Make it clear just how much you care.

So why bother?

The risk of not having unity with your customers is losing them. If they forever see their gains as led by them and their losses as someone else’s fault, one day you’ll be that someone.

By building a tribe mentality, you’re going to “war” alongside your customers. You’re their ‘go-to’ when the going gets tough, you’re the people they want to have a pint with when it goes well.

That sort of mentality makes you indispensable. They can’t imagine doing this stuff without you.

You can’t afford not to bother.

“Alone we can do so little; together we can do so much.” – Helen Keller, American Author

The 6.5 things you need to know to build your ‘tribe’

  1. Have a strong voice – your tone must be consistent and familiar across email, invoices, social media and your website.
  2. Make customers feel part of something (think rewards, merch, a login area, regular catch ups, customer only newsletters etc)
  3. Take ownership of the losses. Share the pain together. Help them plan for future wins.
  4. Be available. Not literally. But give them access to your calendar to book calls, make sure the account manager looks after them, ensure customer services always address them by their first name.
  5. Stay in touch with them.
  6. Help them. Genuinely help them. Make sure they’re getting the most out of your product or service.

½ – Don’t be a dick. A core code of conduct for Codebreak interactions. 9/10 people won’t be being difficult because they’re awful people. It’ll be a perceived indifference in value. Stay calm, don’t be a dick and continue to work on steps one to six.

Ready to build your tribe and unsure how to market to your existing client base? Book your FREE Discovery Call and we’ll help you on your way.

Become one of the Codebreak Crew. Stay Hungry!

Codebreak - Stay Hungry - Direct Response Marketing

Apply for your Discovery Call

What is a Discovery Call?

This is a video call where we break down your business goals and what would need to happen for you to reach them.

It's your free strategy session to growing, scaling and protecting your business through Codebreak's Marketing That Sells™ system.

If there's a good fit between us, you'll also get an idea of how much you need to invest in order to generate the results you want.

Because that's what it's about. Results.

Who we have worked with

Codebreak
Search marketing meeting
Codebreak Digital Marketing
Copywriting services

Who we work with

Our mission

To help people and have fun

Call: 01743 491356

4 The Creative Quarter
Shrewsbury Business Park
Shrewsbury
SY2 6LG
UK

 

Stay Hungry Live

To book Andy and Joel for speaking gigs, podcasts, book signings, or live event workshops please fill in the form below and one of the team will be in touch.

Andy and Joel, co-founders of Codebreak
Apply for a FREE Discovery Call