Systemising Your Marketing Beats Ad Hoc
Boy, did I get my arse handed to me recently.
I was with my coach at a conference in Manchester. He’s direct (my daughters call him “the shouty sweary man”) and he’s all about accountability.
He recommends daily journalling to move you closer towards the goals that matter… and, well, let’s say I’d been loose with the term “daily”.
And he called me out on it. Big time. I wasn’t the only one, but that was irrelevant. Some made excuses. At least I didn’t do that.
He said to me something I won’t forget in a hurry: “Success is the result of process.”
Considering that’s how Codebreak applies marketing for clients, I should have known better. Our Marketing That Sells™️ system is a series of processes.
The reason that clients’ ads run at the lowest cost per click is because we designed a process for creating and managing them.
Email funnels – there’s a process for designing and managing them.
Lead magnets, landing pages, content repurposing… yup, there are processes for them all.
If your marketing is ALL ad hoc rather than following a process, two things will happen:
- The ball gets dropped, e.g. you suddenly realise no one’s posted on your socials for a week.
- When metrics look good, they’re probably vanity metrics, e.g. lots of ‘likes’… which don’t put food on the table.
So, like with me and my journalling, it’s realising that without structure, your marketing might seem cool and free-flowing but it won’t give you the results you want.
There’s just too much noise and competition to cut through for marketing to be an afterthought.
Until next time, stay hungry.
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