Test, Measure, Refine, Repeat!
I went back to the gym on Saturday after a few weeks off. I’ve been cycling but not hitting the weights.
It was nice to lift again but I stuck to some simple exercises and kept the weights low. Rather than steaming in trying to lift heavy on everything. So I’d still get a benefit without the risk of injury.
This is how Joel and I advise people who haven’t been looking after their marketing. Some business owners want to steam in after a period of inactivity and chuck lots of money at lots of stuff.
The “throw enough sh*t at the wall and hope some of it sticks” approach.
With today’s tools, those old days should be gone.
If you’re looking to reignite your marketing, you’ll see much more success testing 2-3 areas. Refine and tweak then measure the costs and results before going cray cray.
You can’t start off too limited, mind. It’s hard to properly test the marketing waters by sending one email a month or spending £1 per day on Twitter Ads.
Find the sweet spot
Do your due diligence to make an informed start, find out what works, what doesn’t and do more of the former.
Then re-do the process with other strategies depending on your goals.
Rinse and repeat.
If it’s the due diligence part that’s stumping you, and you’re unsure how much time and money you need to spend and where, book a free strategy call by clicking HERE. 20 minutes with me or Joel.
Then you’ll know.
We’ve done the hard work, so you don’t have to. That’s the beauty of developing a system. Codebreak’s Marketing That Sells™️ system.
Until next time, Stay Hungry.
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What is a Discovery Call?
This is a Zoom call where we find out about your business goals and what would need to happen for you to reach them.
What's working, what's not working, who your ideal customer is.... Q&A to growing, protecting and scaling your business. It is genuinely a discovery call rather than a mislabelled sales pitch.
If there's a good fit between us, we'll send you some options, then we chat again. Once you press the green light, the Codebreak Crew will get the ball rolling for you ASAP.
If we don't think we can help, hey, you've still got free marketing advice out of it. Win/Win!
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