Testing and Measuring Ads Properly
With in-person business networking opening up again, it’s great to be out and about. Or maybe not if you don’t like people….
Joel and I went to a big conference in Wembley last week. It was awesome.
Two things were made clear from the stage:
1. You can launch a business organically, i.e. without spending money, if you work your backside off and hustle 24/7. It will grow to a point and then…
2. You use ads to scale your growth and save your sanity.
This is Marketing 101.
Ads – when run correctly – are the cornerstone of scalable business growth.
There’s only so much hustling, begging and borrowing you can do.
But it was clear lots of people in the audience hadn’t realised this. It took me a few years into my business journey to realise this too. But better late than never, as they say.
Many were either not running ads at all or they were running them badly. One image, one lot of text, one audience and checking it once a month.
Running a digital ad campaign ain’t like The Yellow Pages, where you could bung an ad in then sit back for a year. Ah, the good ol’ days… Fly Fishing by JR Hartley, and all that.
The way Codebreak runs ads means clients have about 60 different ad variations across multiple audiences. You test ruthlessly and follow the money. Then you get the biggest bang for your buck.
Facebook loves ads that have photos with faces in, as they know that’s what people respond to. Facebook can also charge you more for those ads. Did you know that? There’s a lot to keep up with to keep those costs down!
If you know a business owner struggling to reach enough of the right people and translating that into enquiries and sales, please send them a link to my diary. A properly-run ad campaign could be just what the doctor ordered. I’d be happy to chat to them, here.
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