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The Beauty Of Having A Premium Offer

by | May 6, 2022

I was recently at a business workshop at the Etihad Stadium. What a venue! And that’s coming from a man who knows b*gger-all about football.

One of the things I learnt on a tour of the stadium is that they have seats for £300 a season and seats for £1,000 a game.

£300 for 19 games or £1,000 for one game. 

And they sell out of both.

One is “just” a seat to watch the football. The other comes with a whole load of extras, of course. More value. Probably meeting the players, free booze and food, etc.

What is your premium offering?

And I do mean premium.

The difference between flying Economy and First Class isn’t a few quid.

Any business should be able to come up with a premium service, which can be offered in addition to their “usual” options.

Most people will say, “No,” but the beauty of it is – you only need to sell one or two to make a big impact on your bottom line.

No offence will be taken by tagging on a premium offer. All you’re doing is asking the question.

And if you don’t ask, you don’t get.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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