The Importance of your Calls to Action

Your calls to action are more important than you think…

So, what is the point of spending hours of your precious time on marketing your product or service online, whether it be on a website or on social media, and then not giving your potential customer or client a clear avenue to physically purchase or enquire?

This integral link is the most crucial part of converting your website or social media visitor into your next customer or client.

Do calls to action really help?

Simple answer, yes.

It’s estimated that 90 percent of people who particularly look at your website will read your CTAs and if they are embedded in the main body of your text, then your conversion rate will increase by over 120 percent!

Trial and error

Keeping a close eye on your call to actions and tweaking them every so often could be the key to increasing your conversions.

 Don’t be afraid to try out different phrases, rather than sticking to the normal ‘sign-up here’, ‘buy now’ and ‘get in touch’. Injecting a little more of your company’s personality into your text will be quite effective.

When analysing your website using Google Analytics, you will be able to track how often each of your CTAs are used, so compare and ensure you’re using the most optimal wording you can.

Who we work with

Who we work with