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The Myth of Brand Awareness

by | Jul 22, 2021

In this today’s Stay Hungry Blog, we’re talking about the mythical beast that is brand awareness.

Frustrating, isn’t it? When you’ve had real momentum lately and then someone asks you why your company does, or who you are, or worse still they state that they’ve never heard of you.

And to top it off the marketing agency that you’re working with seem to be doing the best part of sod all and then saying things like, “don’t worry, it’s great for brand awareness”.

So, let’s break this down…

Brand awareness is the measure of consumer recognition of an organisation, product or service. In an ideal scenario, the audience completely understands who you are and what you do.

It is really useful for reducing friction in your sales process, making you look established, positioning your business and keeping you as the first port of call when a consumer needs you.

Brand awareness is not an excuse for marketing agencies when nothing is bloody working, so they just fall back on it. If you suspect that’s happening to you, it’s time for a firm conversation.

However, if brand awareness is an important part of your strategy (and it should be), there are things you can do to quickly gain exposure, position your business and keep yourself in front of the right people.

Top tips to tackle Brand Awareness

Being consistent with your brand, your tone, your imagery, everything related to your business, that is a quick and easy way to start to cement awareness.

There are so many techniques for getting your brand out there and in front of the right people. And it is important.

But don’t let your agency fob you off by suddenly claiming your clicks to website or conversion ads are “great for brand awareness”.

Want to know more? Apply for a Discovery Call with me or Andy. We’ll show you what brand awareness can do for your business.

Stay hungry people.

Codebreak - Stay Hungry - Direct Response Marketing

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