The Three Things You Must Do to Take Your Business Online and Grow
Hi everyone, Joel at Codebreak. Today, I’m going to tell you the three things you must do to take your business online and grow.
So many businesses are pivoting online right now. And with good reason. Got a restaurant? You’re probably offering home delivery. Own a shop? You’ve probably taken it online.
The trouble is, many of you don’t know where to start. Your whole business has been built on the bricks and mortar approach. Getting people to come in from the cold and browse or eat.
And worse still, it feels like everyone has gone online at the same time.
The good news for you is, not everyone is doing a great job of it. In fact, most businesses are really struggling with it. There is a huge opportunity for you to do it well and steal a march on it. The good news for you is, not everyone is doing a great job of it. In fact, most businesses are really struggling with it. There is a huge opportunity for you to do it well and steal a march on it.
And better still, once you know these three things, you’ll be better placed to take advantage of that opportunity.
1. Be human
Do not overlook the human need to interact. The requirement to put a face to a service or offering. Who is selling this to me? Why do they care?
Make a personal connection with your customers. Use social media to interact and engage. Demonstrate who you are, what you’re about and why you’re a good fit using a combination of video, images and sound.
Interact further by going live on Facebook, Instagram or LinkedIn. Build bonds by hosting Q&As, product demos, cooking demos, whatever draws the audience in and showcases you, the person behind the brand.
2. Customer service
You know that lovely feeling you get when a shopkeeper or a service assistant really goes that extra mile to help? You need to figure out how to recreate that digitally.
Is your website easy to navigate? Are FAQs or a help section easily available? When a customer orders, do they get regular updates on their order status?
Think about your customer journey and every point on it. Identify the areas where things could go wrong and do everything you can to strengthen them. Even then, make sure you have a plan for when things do go wrong.
If a customer feels cared about, looked after, you are 99% of the way there.
3. Have a marketing strategy
If you built a shop in the middle of nowhere, you wouldn’t expect people to find it. The same applies to an online presence.
The opportunity to scale online far outweighs traditional bricks and mortar. However, unless you can attract people to your offering, it will be a long road.
What’s the magnet that pulls people in? It could be an offer, a free download, a guide, there are hundreds of options. You want that data, you want those sign-ups, you want those logins.
How do people know about that magnet? You’ll need ads that drive people towards it. The right people, at the right time. This might be Facebook Ads, it might be LinkedIn, it might be Google or a combination.
Once you’ve got those names and emails, you’re free to keep communicating with them. Warm them up to your brand. Make it feel personal. Use their first name, talk about things they’d be interested in, take them on a journey. An effective email funnel whittles out the wheat from the chaff, leaving you with hot leads.
And there you have it… the three things your business must do to go online and grow. To recap:
1. Be human
2. Excellent customer service
3. A clear marketing strategy
If you’re thinking about taking your business online, or maybe you’ve recently taken it online, and you’re not sure how to make it work, get in touch. Book a Discovery Call with me or Andy for a free twenty-minute Q&A.
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