Don’t Let The LinkedIn Police Hold Your Business Back!

by | Jun 26, 2020

The LinkedIn police. Who am I talking about?

I’m talking about the LinkedIn influencers or LinkedInfluencers, if you will… ☺

There are more and more people who are self-appointed LinkedIn experts/coaches/gurus. Some great, some so-so and some who shouldn’t be let out of the house. But, ironically, a number of them – the most vocal – spend a lot of time moaning on LinkedIn about other people who use their beloved platform.

Ever heard the phrase “Don’t bite the hand that feeds you…”?

The issue with their whingeing is that it’s actually stopping a number of lovely business people from using, and maximising, LinkedIn.

You don’t need that kind of negativity in your business

Don’t let other people’s gripes and issues put you off using LinkedIn, whether their rants are genuine, justified or not. Generally speaking, LinkedIn is a positive platform full of kind, supportive and knowledgeable professionals. People who could become clients of yours, suppliers or simply good folk to know.

LinkedIn is the ideal platform to leverage these relationships to your advantage and help others in the process.

The shame is, I know people who have joined LinkedIn or have just started using it properly, only to find their feeds full of negativity. Again, incessant complaints about certain types of people using LinkedIn. LinkedIn Police.

Here are the types you’ll see being highlighted:

People who don’t respect the professional culture

You’ll find quite a few people talking about being approached inappropriately on LinkedIn via direct message.

This does happen and it’s plain wrong, of course. It generally seems to be women getting approached by men with private messages starting with, “Hey, beautiful,” and similar.

I’ve always looked at LinkedIn as being like face-to-face networking but without the bacon rolls. If you went to a networking meeting, you wouldn’t walk up to a stranger and say, “Hey, beautiful,” would you? Well, you might but you’d get a cup of coffee in the face. And a left hook if it was my wife.

It shouldn’t happen and there’s no excuse. Hopefully, these people are being reported to LinkedIn and, if they persist, they get removed from the platform.

But the fact is, these idiots are in the minority. Reading tales of LinkedIn being used as a poor man’s dating site shouldn’t be the reason you don’t maximise the platform to grow your business and your professional connections. The aforementioned idiots don’t deserve that power.

People who use clickbait to get ahead

You’ll also see people going on and on that LinkedIn has too much clickbait now. This is partly true but find me a social media platform that doesn’t?

(Clickbaiters are those who purposely post something controversial to receive a higher level of engagement through increased reactions, comments and shares.)

Now, you don’t need to exclusively talk about business on LinkedIn. But there are certain subjects I always advise clients to stay away from. Race, religion and politics are the biggies. It’s a free country and you can have an opinion, sure, but when it’s not really your opinion you want to get across… it’s the engagement you’re after… that’s what can wind people up.

You’ll recognise clickbaiters a mile off. “Katie Hopkins sometimes makes valid points. Discuss.” That’s the kind of sh*t they’ll come out with. All that person wants to do is put their own name in front of a truck load of people. The end justifies the means, in their minds.

But again, clickbaiters are in the minority.

People who treat LinkedIn the same as Facebook

A lot of the LinkedIn messiahs moan that LinkedIn is becoming more like Facebook. For example, it was Father’s Day recently and people were posting pictures of their children on LinkedIn.

Now, if there’s a business analogy you can bring to the situation, that’s fair enough. How much your dad inspired you to go into business or to become a better person. But if it’s just a photo of you as a kid with your old man, saying, “Happy Father’s Day”… well, it will wind the police up. (And me, to be honest.) Leave family pics and snaps of what you’re having for tea to Facebook.

But, guess what? Most people get this. It’s only a few people who use LinkedIn like Facebook, not the majority.

The good far outweighs the bad on LinkedIn

When you see any LinkedInfluencers banging on about creepy direct messages, clickbait or Facebook, please bear in mind that the positives of the platform far outweigh the negatives.

There’s a tonne of good stuff happening on LinkedIn. There are so many decent people to network with. People who are using it like the professional network it’s supposed to be. It’s more fun and informal than it used to be, and some people don’t get that or like it… but – for the moment – the reach you can gain without having to spend any moolah is immense.

If anyone’s posts are constantly negative (whether their points are valid or not), block ‘em, disconnect or un-follow. Easy peasy, lemon squeezy.

Only have people in your network who educate, inspire or entertain you.

If you’re not yet using LinkedIn every day, I urge you to. There’s bad stuff happening everywhere, unfortunately. There always has been and always will be. But, at least with our social media circle, the choice is ours who we let into it.

If you’d like us to help your business hit the ground running with your LinkedIn profile – and make sure you’re not letting the LinkedIn police put you off – schedule a discovery call here.

Here endeth the lesson.

Codebreak Marketing Assistant Emily

Emily will be in touch within one working day

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