Using Nostalgia To Skyrocket Your Marketing
Ah childhood. Those were the days.
Walkmans, Rubik’s Cubes, Ataris, treehouses, toys in your cereal box. All the best things in life… Including marketing opportunities.
Apart from making office life way more interesting, how can your childhood improve your marketing, and in turn, improve your business?
Well, through nostalgia of course!
Nostalgia…It’s not what it used to be
So, you’ve probably tried all sorts of different things in your marketing and sometimes they’re just not grasping the attention of your audience that you want.
A really powerful and emotive way to please your audience is to use nostalgia.
Two great examples of how this works are MoneySuperMarket’s He-Man and Skeletor having a dance-off in their adverts, and Direct Line’s brand new beat the heroes campaign.
They’ve got adverts with RoboCop, Donatello From the Teenage Mutant Ninja Turtles and Bumblebee from Transformers in. When these heroes show up on the screen, they’re ready to deal with the problem, but when they get there, it’s already been dealt with because Direct Line has done it. It’s a really clever campaign.
If you think about it, Direct Line’s audience is pretty much the 30 to 50 year old demographic, so they were probably raised in the 80’s. They’ve grown up with Transformers, Ninja Turtles, RoboCop, Terminator and all those awesome memories. This beat the heroes campaign really plays on that kind of heartstring, that kind of nostalgic feeling.
How can Nostalgia help you?
Not only are Direct Line being seriously cool with getting their point across, they’re really, really playing on the emotions of their customers. So, how does that relate to you?
Well, picture a sweet shop. If you put your retro sweets in the window, you’re not only getting the kids who want sweets walking past, but the parents walking past, “oh, I remember Hubba Bubba” or “I remember cola bottles” or whatever it might be.
You can really use nostalgia in that way, to draw people in and associate your brand with happy memories of theirs.
You could maybe dub over some old footage of The Lone Ranger, or say they could hire The A-Team, do you get it? There’s a really cool way to use nostalgia to pull people in.
If you’re not quite sure how to use nostalgia, book a Discovery Call with me. We can have 20 minutes talking about how we can improve your marketing campaigns and really use some techniques to pull on the old heartstrings.
I’d love to speak to you.
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